Paid Social Director, Pharma Growth & Strategy

HGG IPG Health, LLC; United States; On-site; USD 110,000 - 145,000; Full time

Job summary

SOLVE(D) is seeking an Associate Director, Paid Social to lead pharma DTC and HCP campaigns, guiding strategic planning, execution, and optimization across Meta, TikTok, X, Reddit, and LinkedIn.

You will manage budgets, deliver data-driven insights, mentor a growing team, and collaborate with cross-functional partners to ensure brand alignment and best practices in advertising standards. The role requires hands-on platform expertise and strong stakeholder communication.

Qualifications

• Bachelor's degree in relevant field (preferred).
• 5+ years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

Responsibilities

• Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
• Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
• Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
• Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
• Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

Skills

Paid Social

Healthcare/Pharma

Leadership

Analytics

Budgeting

Education

Bachelor's degree

Tools

Meta Business Manager

X (Twitter)

LinkedIn

TikTok for Business

Job description

SOLVE(D) is seeking an Associate Director, Paid Social to lead pharma DTC and HCP campaigns, guiding strategic planning, execution, and optimization across Meta, TikTok, X, Reddit, and LinkedIn.

You will manage budgets, deliver data-driven insights, mentor a growing team, and collaborate with cross-functional partners to ensure brand alignment and best practices in advertising standards. The role requires hands-on platform expertise and strong stakeholder communication.