Paid Social Associate Director

HGG IPG Health, LLC; United States; On-site; USD 110,000 - 145,000; Full time

Job summary

SOLVE(D) is seeking an Associate Director, Paid Social to lead pharma DTC and HCP campaigns, guiding strategic planning, execution, and optimization across Meta, TikTok, X, Reddit, and LinkedIn.

You will manage budgets, deliver data-driven insights, mentor a growing team, and collaborate with cross-functional partners to ensure brand alignment and best practices in advertising standards. The role requires hands-on platform expertise and strong stakeholder communication.

Qualifications

• Bachelor's degree in relevant field (preferred).
• 5+ years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

Responsibilities

• Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
• Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
• Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
• Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
• Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

Skills

Paid Social

Healthcare/Pharma

Leadership

Analytics

Budgeting

Education

Bachelor's degree

Tools

Meta Business Manager

X (Twitter)

LinkedIn

TikTok for Business

Job description

About the Job

As an Associate Director, Paid Social, you\'ll spearhead paid social media campaigns across platforms for Pharma DTC and HCP accounts, driving strategic planning, execution, and optimization. In this role, you\'ll deliver client-facing expertise, advising on best practices, case studies, and key learnings. Collaborating with cross-functional teams, you\'ll ensure alignment with overall brand strategies and foster ongoing education and growth among team members. This role requires hands-on platform expertise, budget management, and data-driven insights.

A Day in the Life

Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn. Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn. Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards. Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns. Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams. Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

What you will need

• Bachelor\'s degree in relevant field (preferred).
• 5+ years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

About Solve(d)

https://solved.health SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

$110,000 to $145,000

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we\'re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We\’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.