Paid Social Director, Pharma Growth & Strategy

Adelphi Group; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York seeks an Associate Director, Paid Social, to lead paid social campaigns across Pharma DTC and HCP accounts, driving strategy, execution, and optimization. You will deliver client-facing insights, advise on best practices, and share learnings across teams.

Collaborating with cross-functional groups, you’ll ensure alignment with brand strategies, foster ongoing education, and provide hands-on platform expertise, budget management, and data-driven insights to elevate

Qualifications

• Bachelor’s degree in a relevant field (preferred).
• 5+ years Paid Social Media marketing experience (healthcare/pharma required).
• Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
• Proven leadership, mentoring, and team-building skills.
• Strong analytical, problem-solving, and communication abilities.
• Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

Responsibilities

• Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
• Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
• Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
• Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
• Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.

Skills

Paid social expertise

Healthcare/pharma experience

Leadership

Analytics

Platform proficiency

Education

Bachelor’s degree (preferred)

Tools

Meta Business Manager

X

LinkedIn

TikTok self-serve

Online performance tracking tools

Job description

Omnicom Media in New York seeks an Associate Director, Paid Social, to lead paid social campaigns across Pharma DTC and HCP accounts, driving strategy, execution, and optimization. You will deliver client-facing insights, advise on best practices, and share learnings across teams.

Collaborating with cross-functional groups, you’ll ensure alignment with brand strategies, foster ongoing education, and provide hands-on platform expertise, budget management, and data-driven insights to elevate