Senior Paid Social Lead — Pharma & HCP Campaigns

Omnicom Media; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York is seeking an Associate Director, Paid Social to lead sophisticated paid social campaigns for Pharma DTC and HCP accounts, guiding strategic planning, execution, and optimization across platforms. You will provide client-facing expertise, share best practices, and mentor team members while aligning with brand strategies.

This role requires hands-on platform mastery, budget management, and data-driven insights, with collaboration across Marketing Sciences and Analytics.

Qualifications

• 5+ years of paid social media marketing experience, healthcare/pharma preferred.
• Proven leadership, mentoring, and ability to build teams.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Plan and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
• Execute in-platform campaigns with Facebook, X and LinkedIn.
• Create strategic paid social plans, manage budgets, ensure pharma ad standards.
• Collaborate with Marketing Sciences to set KPIs and optimize campaigns.
• Oversee analytics, auditing, reporting, and cross‑team integration.
• Provide training and mentorship; stay updated on trends and tools.

Skills

Paid Social

Healthcare/Pharma

Leadership

Analytics

Communication

Education

Bachelor's degree

Tools

Meta Business Manager

X (Twitter)

LinkedIn

TikTok self-serve

Performance tracking tools

Job description

Omnicom Media in New York is seeking an Associate Director, Paid Social to lead sophisticated paid social campaigns for Pharma DTC and HCP accounts, guiding strategic planning, execution, and optimization across platforms. You will provide client-facing expertise, share best practices, and mentor team members while aligning with brand strategies.

This role requires hands-on platform mastery, budget management, and data-driven insights, with collaboration across Marketing Sciences and Analytics.