Paid Social Campaign Lead

Whalar; New York (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

25 days PTO + Sick days + Winter break

Retirement planning with employermatch

Monthly phone/internet reimbursement

Home office allowance

Paid parental leave

Identity theft protection & Legal aid

Life & Disability Insurance

Voluntary Life Insurance Policy

Voluntary Hospital and Critical Illess

Voluntary Pet insurance

Employee Resource Groups

Job summary

Whalar, part of Accenture Song, is seeking a Paid Social Media Manager in New York. You will own day-to-day paid social campaigns, optimize performance, and deliver precise execution with measurable ROI.

You will collaborate closely with the Senior Manager, Media and client stakeholders to ensure campaign success. You’ll monitor, test, and optimize rapidly, staying ahead of platform trends, and contribute to campaign reporting, creative testing, and social commerce initiatives.

Qualifications

• 3–4 years of hands-on paid social experience.
• Direct experience with major paid social platforms (Meta, TikTok, Google, LinkedIn, Snapchat).
• Knowledge of platform features, products, and best practices.
• Experience with tracking pixels and UTM parameters.
• Experience with creator/influencer paid amplification (Spark Ads, partnership ads)
• Strong written and verbal communication, able to convey strategies to stakeholders.

Responsibilities

• Execute and optimize paid social campaigns across platforms with accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily and implement A/B tests and real-time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot platform issues, ensure tracking and campaign functionality.
• Stay updated on platform trends and ad formats to improve campaign performance.
• Develop and execute creative testing strategies to identify top-performing content, messaging, and audiences.
• Support social commerce initiatives such as TikTok Shop and shoppable ads.
• Collaborate with Senior Managers on budget pacing, performance, and risk assessment.
• Analyze performance data and contribute to reporting and strategic recommendations.
• Serve as day-to-day contact for client stakeholders and address needs.

Skills

Paid social experience

Platform knowledge

Communication skills

Problem solving

Organization

Tools

Meta Business Manager

TikTok Ads Manager

Google Ads (YouTube)

LinkedIn Campaign Manager

Snapchat Ads Manager

Asana

Job description

Whalar, part of Accenture Song, is seeking a Paid Social Media Manager in New York. You will own day-to-day paid social campaigns, optimize performance, and deliver precise execution with measurable ROI.

You will collaborate closely with the Senior Manager, Media and client stakeholders to ensure campaign success. You’ll monitor, test, and optimize rapidly, staying ahead of platform trends, and contribute to campaign reporting, creative testing, and social commerce initiatives.