Impactful Paid Social Campaigns Manager

Whalar; New York (NY); Presencial; USD 75.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days PTO + Sick days + Winter break

Retirement planning with employermatch

Monthly phone/internet reimbursement

Home office allowance

Paid parental leave

Identity theft protection & Legal aid

Company Paid Life & Disability

Voluntary Life Insurance

Voluntary Hospital and Critical Illess

Voluntary Pet insurance

Employee Resource Groups

Descripción de la vacante

Whalar is seeking a Paid Social Media Manager to lead hands-on paid social campaigns across Meta, TikTok, YouTube, LinkedIn, and Snapchat. You’ll optimize delivery from build through recap, turning strategy into precise execution and measurable results.

You'll partner with the Senior Manager, Media to refine budgets, monitor performance, and provide actionable insights for campaigns and client stakeholders. This role emphasizes tactical excellence and cross-team collaboration.

Formación

• 3–4 years hands-on paid social experience.
• Direct experience with major paid social platforms.
• Knowledge of tracking pixels and UTM parameters.
• Platform certifications such as Meta Blueprint or TikTok Academy are a plus.

Responsabilidades

• Execute and optimize paid social campaigns across platforms with accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily and perform A/B tests to maximize ROI.
• Manage creator allowlisting and troubleshoot platform issues to ensure proper tracking.
• Stay updated on platform trends and new ad products to improve performance.
• Develop testing strategies to identify top-performing content, messaging, and audiences.
• Support social commerce initiatives, including TikTok Shop and shoppable ads.
• Collaborate with Senior Managers on budget pacing and campaign performance.
• Analyze performance data and contribute to reporting and strategic recommendations.
• Serve as a day‑to‑day contact for client stakeholders and escalate complex issues.

Conocimientos

Paid social,

Platform expertise

Campaign optimization

Communication

Herramientas

Meta Business Manager

TikTok Ads Manager

Google Ads

LinkedIn Campaign Manager

Snapchat Ads Manager

Descripción del empleo

Whalar is seeking a Paid Social Media Manager to lead hands-on paid social campaigns across Meta, TikTok, YouTube, LinkedIn, and Snapchat. You’ll optimize delivery from build through recap, turning strategy into precise execution and measurable results.

You'll partner with the Senior Manager, Media to refine budgets, monitor performance, and provide actionable insights for campaigns and client stakeholders. This role emphasizes tactical excellence and cross-team collaboration.