Paid Social Campaign Lead

Whalar; New City (NY); Sur place; USD 75 000 - 100 000; Plein temps

Avantages offerts par ce poste

25 days PTO + Sick days + Winter break

Retirement planning with employer 100%

Monthly phone/internet reimbursement

New joiner's Home office allowance

Paid parental leave

Identity theft protection & Legal aid

Company Paid Life & Disability Ins

Voluntary Life Insurance Policy

Voluntary Hospital and Critical Illl..

Voluntary Pet insurance

Employee Resource Groups

Résumé du poste

Whalar, part of Accenture Song, is a leading Creator and Social agency with hubs in New York, London, Berlin, and LA. We transform brands by unlocking the creative power of creators and social platforms to drive culture.

The Paid Social Media Manager will own day-to-day paid social campaigns, optimize performance, and deliver actionable reporting for client stakeholders, in a fast-paced, collaborative environment in New York.

Qualifications

• 3–4 years of hands-on paid social experience with successful campaigns.
• Direct experience with Meta, TikTok, YouTube, LinkedIn and Snapchat ads.
• Up-to-date knowledge of platform features, products and best practices.
• Knowledge of tracking pixels, UTMs and ad implementation.
• Experience with creator/influencer paid amplification (Spark Ads, partnership ads).
• Strong written and verbal communication; able to convey insights to stakeholders.
• Organized, proactive, and able to prioritize in a fast-paced environment.
• Familiarity with Asana or similar PM tools; platform certifications are a plus.

Responsabilités

• Execute and optimize paid social campaigns across platforms with proper setup, targeting, tracking, and budgets.
• Monitor performance daily and implement A/B tests and real-time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot issues, and ensure tracking/campaign functionality.
• Stay current on platform trends and new ad products to improve performance.
• Develop and execute creative testing strategies to identify top content and audiences.
• Support social commerce initiatives, including shoppable formats.
• Collaborate with Senior Managers on budget pacing, performance, and risk.
• Analyze data, derive insights, and contribute to reporting and recommendations.
• Act as day-to-day contact for client stakeholders and escalate as needed.
• Maintain high standards of execution and cross-team collaboration.

Connaissances

Paid social campaigns

Platform expertise

Campaign optimization

Analytics reporting

Client communication

Description du poste

Whalar, part of Accenture Song, is a leading Creator and Social agency with hubs in New York, London, Berlin, and LA. We transform brands by unlocking the creative power of creators and social platforms to drive culture.

The Paid Social Media Manager will own day-to-day paid social campaigns, optimize performance, and deliver actionable reporting for client stakeholders, in a fast-paced, collaborative environment in New York.