Paid Social Media Manager

Whalar Group; New City (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision

25 days PTO + Sick days + Winter break

Retirement planning with employermatch

Monthly phone/internet reimbursement

Professional development stipend

Home office allowance

Paid parental leave

Volunteer days

Identity theft protection & Legal help

Life & Disability Insurance

Voluntary Life Insurance

Voluntary Hospital and Critical Illnes

Voluntary Pet insurance

Employee Resource Groups

Job summary

Whalar, part of Accenture Song, is seeking a Paid Social Media Manager in New York to lead day-to-day delivery of paid social campaigns, from build to recap, translating strategy into precise execution and measurable results.

You will optimize campaigns across Meta, TikTok, Google/YouTube, LinkedIn, and Snapchat, monitor performance, run A/B tests, manage creator amplification, and collaborate with stakeholders to drive ROI.

Qualifications

• 3-4 years of hands-on paid social experience.
• Direct experience with major paid social platforms including Meta, TikTok, Google Ads (YouTube), LinkedIn Campaign Manager and Snapchat Ads Manager.
• Up-to-date knowledge of platform features, products, and best practices.
• Tracking pixels and UTMs knowledge.
• Experience with creator/influencer paid amplification (Spark Ads, partnership ads).
• Strong written and verbal communication skills.
• Excellent organization and prioritization.
• Familiarity with project management tools like Asana.
• Platform certifications (Meta Blueprint, TikTok Academy) are a plus.

Responsibilities

• Execute and optimize paid social campaigns across platforms with accurate setup and budgets.
• Monitor performance daily and run real-time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot issues, and ensure proper tracking.
• Stay updated on platform trends and new ad products.
• Develop and execute creative testing to identify top-performing content and audiences.
• Support social commerce initiatives (TikTok Shop, shoppable ads).
• Collaborate with Senior Managers on budget pacing and risk identification.
• Analyze performance data and contribute to reporting and strategic recommendations.
• Serve as day-to-day contact for client stakeholders and escalate complex issues.
• Maintain high standards of execution and collaboration across campaigns.

Skills

Paid social

Meta Business Manager

TikTok Ads Manager

Google Ads/YouTube

LinkedIn Campaign Manager

Snapchat Ads Manager

Tracking pixels & UTMs

Creator amplification

Communication

Asana

Certification awareness

Tools

Asana

Job description

Job Title: Paid Social Media Manager

Location: New York, NY

Start Date:

Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more: https://www.whalar.com/

About the role

The Paid Social Media Manager combines deep paid social platform expertise with a hands‑on approach to campaign execution, optimization, and performance reporting. Partnering closely with the Senior Manager, Media, the Manager drives the day‑to‑day delivery of high‑value paid social campaigns, turning media strategy into precise execution and measurable results. This role owns campaigns from build through optimization and recap, applies performance data to inform strategic recommendations, and serves as a trusted day‑to‑day contact for client stakeholders. The Paid Social Media Manager brings a sharp eye for detail, a strong command of platform capabilities, and a commitment to tactical excellence that elevates the quality and consistency of the team’s work.

Here’s what you’ll do day‑to‑day

• Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily, implementing A/B tests and real‑time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot platform issues, and ensure proper tracking and campaign functionality.
• Stay up to date on platform trends, new ad products, and emerging opportunities to improve campaign performance.
• Develop and execute creative testing strategies to identify top‑performing content, messaging, and audiences.
• Support social commerce initiatives, including TikTok Shop and shoppable ad formats.
• Partner with Senior Managers on budget pacing, campaign performance, and identifying potential risks.
• Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.
• Serve as a day‑to‑day point of contact for client stakeholders, proactively addressing needs and escalating complex issues when necessary.
• Maintain high standards of execution, collaboration, and consistency across campaigns and team workflows.

Here’s what we’re looking for

• 3-4 years of hands‑on paid social experience, with a proven record of contributing to successful campaigns
• Direct experience with major paid social platforms, including Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
• Up‑to‑date knowledge of platform‑specific features, products, and best practices
• Working knowledge of tracking pixels, UTM parameters, and ad implementation
• Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
• Strong written and verbal communication skills, with the ability to convey strategies and insights to a range of stakeholders
• Sharp problem‑solving skills and adaptability in a fast‑paced, results‑driven environment
• Exceptional organization and prioritization skills
• Familiarity with Asana or similar project management tools
• Platform certifications such as Meta Blueprint or TikTok Academy a plus

The salary range for this role is $75,000 - $100,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.

Our values

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

The perks

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance
• Paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.