Paid Social Analytics & Growth Analyst

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 71,400 - 83,850; Full time

Job summary

Williams-Sonoma, Inc. is seeking an Analyst, Performance Marketing – Paid Social to support and optimize paid social campaigns across multiple brands.

You’ll gain hands-on experience on major platforms while helping scale full-funnel campaigns across diverse ad formats and objectives. This in-house role offers opportunities to develop expertise in digital media, analytics, creative testing, and platform optimization within a fast-paced environment.

Qualifications

• 1+ years of experience in paid social advertising, campaign management, or related digital media experience.
• Experience with audience targeting, campaign optimization, reporting, and platform analytics.
• Excellent written and verbal communication skills with an ability to synthesize technical detail.

Responsibilities

• Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging platforms.
• Create tactical media plans using first- and third-party data to support campaign execution.
• Partner with brand teams to align campaigns with seasonal priorities and broader business objectives.
• Monitor campaign pacing and performance, ensuring budget delivery while maintaining efficiency.
• Track, analyze, and communicate campaign performance and optimization decisions to cross-functional partners.
• Troubleshoot campaign setup, tracking, and platform-related issues as needed.
• Identify new opportunities by monitoring platform trends and ad formats.
• Own select tests independently while collaborating with Senior Analysts.

Skills

Paid social advertising

Campaign management

Analytical mindset

Excel skills

Education

Bachelor’s Degree or equivalent experience

Job description

Williams-Sonoma, Inc. is seeking an Analyst, Performance Marketing – Paid Social to support and optimize paid social campaigns across multiple brands.

You’ll gain hands-on experience on major platforms while helping scale full-funnel campaigns across diverse ad formats and objectives. This in-house role offers opportunities to develop expertise in digital media, analytics, creative testing, and platform optimization within a fast-paced environment.