Analyst, Paid Social

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 71,400 - 83,850; Full time

Job summary

Williams-Sonoma, Inc. is seeking an Analyst, Performance Marketing – Paid Social to support and optimize paid social campaigns across multiple brands.

You’ll gain hands-on experience on major platforms while helping scale full-funnel campaigns across diverse ad formats and objectives. This in-house role offers opportunities to develop expertise in digital media, analytics, creative testing, and platform optimization within a fast-paced environment.

Qualifications

• 1+ years of experience in paid social advertising, campaign management, or related digital media experience.
• Experience with audience targeting, campaign optimization, reporting, and platform analytics.
• Excellent written and verbal communication skills with an ability to synthesize technical detail.

Responsibilities

• Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging platforms.
• Create tactical media plans using first- and third-party data to support campaign execution.
• Partner with brand teams to align campaigns with seasonal priorities and broader business objectives.
• Monitor campaign pacing and performance, ensuring budget delivery while maintaining efficiency.
• Track, analyze, and communicate campaign performance and optimization decisions to cross-functional partners.
• Troubleshoot campaign setup, tracking, and platform-related issues as needed.
• Identify new opportunities by monitoring platform trends and ad formats.
• Own select tests independently while collaborating with Senior Analysts.

Skills

Paid social advertising

Campaign management

Analytical mindset

Excel skills

Education

Bachelor’s Degree or equivalent experience

Job description

About the Team

You’ll join Williams-Sonoma, Inc.’s in-house digital media team, responsible for planning, launching, and optimizing campaigns across all 10 WSI brands. The Paid Social team manages campaigns across Meta, Pinterest, TikTok, and emerging social platforms. You’ll help fuel customer growth and sales through data-driven media strategies across a dynamic multi-brand portfolio.

About the Role

As an Analyst, Performance Marketing – Paid Social, you’ll support and optimize paid social advertising campaigns across multiple WSI brands. You’ll gain hands-on experience working within major social platforms and related advertising tools while helping scale full-funnel campaigns across a variety of ad formats and objectives.

This is an opportunity to build expertise in digital media, campaign strategy, analytics, creative testing, and platform optimization within a fast-paced in-house environment. You’ll work closely with a Senior Analyst to help develop tactical strategy for each brand while partnering with cross-functional teams to test and execute campaigns that drive revenue and improve return on ad spend.

Candidates should have experience working in paid social advertising and familiarity with major social advertising platforms. Experience working with direct response advertisers preferred.

Responsibilities

• Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging social platforms while meeting or exceeding performance goals
• Create tactical media plans using first- and third-party data to support campaign execution and business objectives
• Partner closely with brand teams to align campaigns with seasonal priorities and broader business objectives
• Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery of budget while maintaining campaign efficiency
• Track, analyze, and communicate campaign performance, optimization decisions, and tactical recommendations to cross-functional business partners
• Troubleshoot campaign setup, tracking, pixel implementation, and platform-related issues as needed
• Monitor platform trends, product updates, and emerging ad formats to identify new opportunities and improve campaign performance
• Support ongoing test and learn initiatives, with a focus on improving campaign efficiency and incremental performance
• Own select tests independently while partnering closely with Senior Analysts and Marketing Analytics teams on larger-scale experiments
• Serve as a resource for creative best practices across paid social platforms, partnering with cross-functional teams to improve creative output and maximize campaign effectiveness
• Assist internal organic social partners with account setup, access issues, and vendor integrations across social platforms

Criteria

• 1+ years of experience in paid social advertising, campaign management, or related digital media experience
• Familiarity with paid social platforms including Meta, Pinterest, TikTok, or related advertising technologies
• Experience with audience targeting, campaign optimization, reporting, and platform analytics
• Strong analytical mindset with the ability to interpret data and identify actionable insights
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels of the organization
• Intellectual curiosity, entrepreneurial spirit, and drive to innovate
• Comfort working in an adaptive, fast-paced environment
• Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
• Bachelor’s Degree or equivalent experience required
• This role requires being onsite in the Davis office Monday through Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is$71,400 - $83,850. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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