Paid Search Strategist: ROI-Driven Campaign Lead

Premier Marketing; Charlotte (NC); On-site; USD 60,000 - 75,000; Full time

Job summary

Premier Marketing in Charlotte, NC is seeking a Paid Search Specialist with 2+ years of experience in digital marketing and paid search. You will manage PPC campaigns across Google Ads, Microsoft Advertising, and Google Analytics to drive ROI for a diverse client base.

Responsibilities include strategy, campaign structuring, optimization, bidding, and measurement, with weekly updates, monthly reports, and quarterly reviews. Collaboration with clients and the team is essential.

Qualifications

• 2+ years of paid search experience.
• Experience with Google Ads, Microsoft Advertising and Google Analytics.
• Strong knowledge of analytics platforms and data interpretation.
• Excellent interpersonal and communication skills.
• Ability to manage high-budget campaigns across multiple clients.
• CRM experience to organize prospects and drive conversions.
• Ability to develop keyword strategies aligned with campaign goals.

Responsibilities

• Own paid search marketing operations across multiple clients and campaigns.
• Plan, structure, and optimize campaigns for performance and ROI.
• Develop bidding strategies and monitor KPI progress.
• Provide weekly status updates, monthly reporting, and quarterly business reviews.
• Present data-driven insights and results to clients via Zoom.

Skills

Paid search

Google Ads

Microsoft Advertising

Google Analytics

ROI optimization

Campaign management

Keyword research

Data analysis

Client communication

CRM usage

Job description

Premier Marketing in Charlotte, NC is seeking a Paid Search Specialist with 2+ years of experience in digital marketing and paid search. You will manage PPC campaigns across Google Ads, Microsoft Advertising, and Google Analytics to drive ROI for a diverse client base.

Responsibilities include strategy, campaign structuring, optimization, bidding, and measurement, with weekly updates, monthly reports, and quarterly reviews. Collaboration with clients and the team is essential.