Paid Search Specialist: Data-Driven Growth & ROI

Acme Electric Motor Inc; Grand Forks (ND); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Work-Life Balance

Professional Development Training

Competitive Pay & Annual Increases

Generous PTO

Paid Holidays

Job summary

Acme Tools, a growing eCommerce retailer in Grand Forks, ND, seeks a Paid Search Specialist to manage and optimize paid search campaigns and digital advertising initiatives. You will leverage data to drive ROI, stay ahead of trends, and collaborate with internal and external teams.

The ideal candidate is analytical, detail-oriented, and proactive, with experience in Google Ads, Google Merchant Center, and other digital platforms.

Qualifications

• Bachelor’s degree in marketing, communications, another business field, or equivalent experience.
• Strong written and verbal communication, organization, and presentation skills with the ability to write reports and business correspondence
• Knowledge of calculating figures and amounts such as profit margins, discounts, and percentages
• Excellent attention to detail and strong aptitude for accuracy
• Strong technology skills with an advanced understanding of posting and updating on 3rd party platforms
• A natural curiosity for how things work and the ability to adapt to ever-changing digital world
• Ability to work autonomously and part of a team environment, and to keep a high degree of confidentiality of all department and company information
• Prompt and reliable attendance

Responsibilities

• Optimizing digital paid strategy by managing paid search, pay-per-click, display ads, remarketing and other emerging digital paid platforms to ensure lead-generating engagement, brand consistency, and a positive customer experience
• Creating, innovating, managing, and implementing paid search campaigns for Google, Bing, Facebook ad platforms
• Driving online traffic and revenue through paid search for national business, while assisting with local efforts.
• Ongoing improvement efforts to meet goals, including: brainstorming and creating keyword lists, landing pages, ad copy, and negative keyword strategies
• Collaborating with fellow teammates and leaders to devise new opportunities and execution of campaigns
• Analyzing and reporting recommendations and results for improvement on a weekly, monthly, and quarterly basis
• Communicating changes in strategy and optimizations made to all levels of leadership, which helped meet and exceed business financial plans
• Collaborating strategically with external agencies to ensure success of online campaigns
• Staying in-the-know of current trends relevant to online digital strategy to advance existing skills
• Fearlessly taking on new challenges and training to grow your abilities and career in ever-changing world of paid search
• Collaborating with Google team on trends identified from Data that was analyzed by yourself and team members.

Skills

Analytical mindset

Communication

Attention to detail

Organization

Presentation skills

Autonomy

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Google Merchant Center

Meta Business Suite

Microsoft Ads

Job description

Acme Tools, a growing eCommerce retailer in Grand Forks, ND, seeks a Paid Search Specialist to manage and optimize paid search campaigns and digital advertising initiatives. You will leverage data to drive ROI, stay ahead of trends, and collaborate with internal and external teams.

The ideal candidate is analytical, detail-oriented, and proactive, with experience in Google Ads, Google Merchant Center, and other digital platforms.