Paid Search Specialist

Acme Tools; Grand Forks (ND); Presencial; USD 60 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Work-Life Balance

Professional Development Training

Competitive Pay & Annual Performance‑基

Generous PTO

Paid Holidays

Maternity Leave

Generous Employee Discounts

Community Involvement Opportunities

401(k) Program & Company Matching

Company Paid Disability Insurance

Medical, Dental & Vision Insurance

Resumo da oferta

Acme Tools is seeking a Paid Search Specialist to optimize and manage paid search campaigns across Google, Bing, and social platforms. You will use data to identify opportunities, improve performance, and drive ROI for a national and local audience.

The ideal candidate is analytical, detail-oriented, and curious about customer behavior, with experience in analytics, product feeds, and ecommerce. This role offers growth in a dynamic eCommerce environment and a start-up-like atmosphere.

Qualificações

• Bachelor's degree in marketing, communications, business or equivalent experience.
• Strong written and verbal communication and presentation skills.
• Analytical mindset with attention to accuracy and detail.

Responsabilidades

• Optimize digital paid strategy by managing paid search, PPC, display, and remarketing campaigns.
• Create and manage paid search campaigns for Google, Bing, and social platforms.
• Drive online traffic and revenue for national and local markets.
• Develop keyword lists, landing pages, ad copy, and negative keyword strategies.
• Collaborate with teammates and external agencies to expand opportunities.
• Analyze results and provide weekly to quarterly optimization recommendations.

Conhecimentos

Data analysis

Google Ads

PPC

Digital marketing

Ecommerce

Communication

Formação académica

Bachelor's degree in marketing, communications, business or equivalent experience

Ferramentas

Google Ads

Google Merchant Center

Meta Business Suite

Microsoft Ads

Descrição da oferta de emprego

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Paid Search Specialist

Professional Grand Forks, ND, US

Title: Paid Search Specialist

Who We're Looking For:

Are you highly analytical, detail-oriented, and naturally curious about what drives customer behavior? Do you enjoy digging into data, identifying problems, and finding ways to improve performance? If you're looking to build a career in digital marketing with a growing company, Acme Tools is looking for a Paid Search Specialist to join our team.

In this role, you'll help manage and optimize paid search campaigns while staying up to date on digital marketing trends, Google Ads best practices, and changes across the industry. You'll use data and analytics to identify opportunities, improve campaign performance, and develop strategies that drive sales and maximize ROI.

The ideal candidate is a problem-solver who pays attention to the details, enjoys learning, and is comfortable working with data. Experience with product feeds, digital advertising platforms, analytics, and ecommerce is a plus. Most importantly, you should be someone who takes initiative, looks for ways to improve, and enjoys figuring out what works.

About Acme Tools:

Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with locations across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme's catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up like atmosphere, which will allow you to create and execute strategies with freedom and approach projects in creative ways.

• Work-Life Balance
• Professional Development Training
• Competitive Pay & Annual Performance-Based Increase Opportunities
• Generous PTO plan that starts accruing on day 1!
• Paid Holidays - we are closed the 6 major holidays of the year
• Maternity Leave (partially paid through company paid short-term disability!)
• Work environment where everyone strives to do their best work and can see their impact on the company
• Community Involvement Opportunities
• Generous Employee Discounts

We Also Provide:

• Various Medical, Dental, & Vision Insurance Plans to Fit Any Lifestyle & Family
• Supplemental Health Insurance Add-On Programs
• Medical & Dependent Care Flexible Spending Accounts
• 100% Company Paid Short- & Long-Term Disability Insurance
• 401(k) Program & Company Matching
• 100% Company Paid Life Insurance

What You'll Take Ownership Of:

• Optimizing digital paid strategy by managing paid search, pay-per-click, display ads, remarketing and other emerging digital paid platforms to ensure lead-generating engagement, brand consistency, and a positive customer experience
• Creating, innovating, managing, and implementing paid search campaigns for Google, Bing, Facebook ad platforms
• Driving online traffic and revenue through paid search for national business, while assisting with local efforts.
• Ongoing improvement efforts to meet goals, including: brainstorming and creating keyword lists, landing pages, ad copy, and negative keyword strategies
• Collaborating with fellow teammates and leaders to devise new opportunities and execution of campaigns
• Analyzing and reporting recommendations and results for improvement on a weekly, monthly, and quarterly basis
• Communicating changes in strategy and optimizations made to all levels of leadership, which helped meet and exceed business financial plans
• Collaborating strategically with external agencies to ensure success of online campaigns
• Staying in-the-know of current trends relevant to online digital strategy to advance existing skills
• Fearlessly taking on new challenges and training to grow your abilities and career in ever-changing world of paid search
• Collaborating with Google team on trends identified from Data that was analyzed by yourself and team members.

Need-To-Haves:

• A Bachelor's degree in marketing, communications, another business field, or equivalent experience
• Strong written and verbal communication, organization, and presentation skills with the ability to write reports and business correspondence
• Knowledge of calculating figures and amounts such as profit margins, discounts, and percentages
• Excellent attention to detail and strong aptitude for accuracy
• Strong technology skills with an advanced understanding of posting and updating on 3rd party platforms
• A natural curiosity for how things work and the ability to adapt to ever-changing digital world
• Ability to work autonomously and part of a team environment, and to keep a high degree of confidentiality of all department and company information
• Prompt and reliable attendancea

Love-To-Haves:

• Basic understanding of paid search and remarketing strategy
• Direct Experience in Google Ads, Google Merchant Center, Meta Business Suite, and Microsoft Ads
• Experience managing and optimizing product feeds for Google Merchant Center and other digital advertising platforms
• Bonus points for tool and equipment industry knowledge

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

*Employment offers are contingent on drug-screen and background check. Relocation to Grand Forks, ND is required. Acme Tools is an equal opportunity employer.

Small Town Friendliness. Big City Amenities. Find out why living in Grand Forks is way cooler than you think at www.grandforksiscooler.com