Paid Search Specialist

Virtual Staff 365; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Permanent work-from-home set-up

Dayshift (AEST) hours

Full-time job

HMO (STAFF only)

Annual leave

13-month pay

With Government mandated benefits

Job summary

Virtual Staff 365 is seeking a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse client portfolio. You will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.

The role requires hands-on experience with Google Ads, GA4, and conversion tracking; excellent data interpretation skills; and prior agency or in-house studio experience. This is a full-time, remote-friendly position.

Qualifications

• Minimum 3 years of experience building, managing, and optimising Google Ads campaigns.
• Active Google Ads Certification.
• Proven background working within an agency or in-house studio environment.

Responsibilities

• Develop data-driven digital marketing strategies aligned with client objectives.
• Set up, manage, and optimise Google Ads campaigns.
• Analyse campaign data and optimise landing pages to improve conversions.

Skills

Google Ads

GA4

Analytics

A/B Testing

Agency experience

Tools

GA4

Google Analytics

Pixel tracking

Job description

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.

They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands‑on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.

Job Responsibilities

Strategy & Campaign Execution

• Develop data-driven digital marketing strategies aligned with client business objectives
• Set up, manage, and optimise search campaigns within Google Ads
• Conduct, measure, and implement A/B tests for ad copy and targeting
• Evaluate budget levels and provide strategic recommendations to maximise campaign performance

Analytics & Technical Support

• Analyse campaign data within platforms and GA4 to determine winning strategies
• Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis
• Manage landing pages and websites to install conversion tracking codes and pixels

Collaboration & Growth

• Work closely with clients and internal teams to strategise and execute high-performing campaigns
• Stay up-to-date with emerging paid advertising technologies and establish industry best practices

• Minimum 3 years of experience building, managing, and optimising Google Ads campaigns
• Active Google Ads Certification
• Proven background working within an agency or in-house studio environment
• Hands‑on experience using Google Analytics and GA4 for data interpretation
• Strong analytical skills with the ability to turn raw data into actionable campaign decisions

Nice-to-Have Skills

• Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest
• Basic web management experience related to tracking pixel implementation
• Experience supporting multi-channel digital strategy planning and execution

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits