Paid Search Specialist

Powerdigitalmarketing; United States; Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Medical Bonus

Fully flex work environment: full-rem0

Employee Assistance Program (EAP)

Paid Social Security

Growth opportunities within firm

DEI initiatives involvement

Job summary

Power Digital is seeking a Paid Search Specialist to create and manage Google Ads campaigns, manage client budgets, and collaborate with Strategists and Account Managers to optimize campaigns and growth strategies. The ideal candidate has 1–2 years in digital marketing, with strong Excel skills and a data-driven mindset.

The role offers a fully flexible work environment—remote, in-office, or hybrid—along with growth opportunities and performance-based compensation.

Qualifications

• 1–2 years in digital marketing; agency experience is a plus.
• Minimum 6 months in search engine marketing with bid adjustments.
• Strong Excel skills and ability to analyse data.
• Ability to handle multiple tasks in a fast-paced environment.
• Entrepreneurial spirit with a growth mindset.

Responsibilities

• Manage or support in managing paid search campaigns across various industries.
• Make daily optimizations and pacing adjustments to campaigns.
• Analyze performance data and provide data-driven actions.
• Help determine client benchmarking and optimizations to hit KPI targets.
• Keep up to date on industry topics and participate in hiring.
• Communicate goals and workflow clearly with team; improve paid media processes.
• Vendor management for new channels; develop into strategist or PM.
• Leverage AI to enhance business processes and use Nova ecosystem.

Skills

Google Ads

PPC/SEM

Excel

Data analysis

Tools

Nova ecosystem

Job description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Paid Search Specialist is responsible for creating Paid Search campaigns using Google Ads, managing client budgets, and assisting in account analysis & reporting. This role will work closely with Strategists and Account Managers to collaborate on all campaigns and strategies within the Google Ads suite. The Paid Search Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills

Responsibilities:

Manage or support in managing paid search campaigns across various industries

• Make daily optimizations and pacing adjustments to campaigns
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
• Keep up your education on industry topics
• Participate in the hiring process ensuring the best resources are selected for the team
• Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• Improve upon paid media processes and innovation of new strategies and techniques
• Vendor management for new channels and support channels
• Work toward developing into a strategist or account manager
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• Ideally 1-2 years of digital marketing; Agency experience a plus
• Minimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Strong enthusiasm, passion, creativity and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 6-8 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Benefits & Perks :

• Base salary + commission opportunities
• Medical Bonus
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.