Paid Search Performance Marketing Manager

Wispr Flow; San Francisco (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

Wispr Flow is hiring a hands‑on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile, with Android acquisition from day one.

You will ship weekly tests, optimize CAC/ROAS, and collaborate with Product and Data teams to drive activation and revenue.

Qualifications

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise: Search campaigns, Performance Max, Google App Campaigns
• Direct experience with Apple Search Ads for iOS, ready to expand to Android

Responsibilities

• Own the Search Channel End‑to‑End: manage Google Ads, Bing Ads, and Apple Search Ads
• Build clean account architectures: brand vs non‑brand, competitor, persona‑driven campaigns
• Launch and scale Google App Campaigns (AIC) for Android installs and revenue optimization
• Expand Apple Search Ads from iOS to Android
• Drive Android Acquisition from Day One: growth strategy, optimize to in‑app revenue events
• Rapidly test creative, audiences, and bidding strategies
• Partner with Product and Data teams on attribution and conversion tracking
• Build high‑performance funnels for web/desktop and App Store installs
• Connect campaigns to GA4, AppsFlyer, PostHog
• Ship weekly tests and maintain a testing roadmap
• Manage budgets of $50k+/month and optimize CAC within targets
• Write weekly updates and present monthly performance to leadership

Skills

Google Ads expert

Performance Max

Apple Search Ads

GA4

AppsFlyer

PostHog

LTV:CAC

Tools

GA4

AppsFlyer

Adjust

Branch

PostHog

Mixpanel

Amplitude

Job description

About Wispr

Wispr Flow is making it as effortless to interact with your devices as talking to a close friend. Today, Wispr Flow is the first voice dictation platform people use more than their keyboards because it understands you perfectly on the first try. It’s context‑aware, personalized, and works anywhere you can type, on desktop or phone. In 2026, in addition to dictation, we’re focused on building native actions — an agentic framework that understands you and works reliably.

We’re a team of AI researchers, designers, growth experts, and engineers rethinking human–computer interaction from the ground up. We value high‑agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth‑seeking, and real‑world impact. We’ve grown our revenue +150% every quarter for the last four quarters, and have raised $81M from tier‑1 VC firms and other well‑known angels.

The Role

We’re hiring a hands‑on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You’ll also own Android acquisition from day one.

Your channels

• Google Search Ads (Search, Performance Max, Search Partners)
• Google App Campaigns (AIC) for Android app installs and in‑app revenue
• Apple Search Ads for iOS and Android
• Bing / Microsoft Ads and expansion opportunities

Your mission

Bring in high‑intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue. This isn’t a "set and forget" role. You’re in the platforms daily, shipping tests weekly, making data‑driven decisions, and owning the numbers.

What You'll Do

Own the Search Channel End‑to‑End

• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day‑to‑day
• Build clean account architectures: brand vs non‑brand, competitor, persona‑driven campaigns
• Launch and scale Google App Campaigns (AIC) for Android installs and revenue optimisation
• Expand Apple Search Ads from iOS to Android, capitalising on launch momentum

Drive Android Acquisition from Day One

• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in‑app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking

Build High‑Performance Funnels

• Design and optimise distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
• Own search performance: brand vs non‑brand CAC, iOS vs desktop vs Android metrics, payback windows

Run Fast, Learn Faster

• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimisation

Manage Budgets Like a CFO

• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non‑brand, device
• Keep CAC within targets while finding incremental spend opportunities

Communicate Like a Leader

• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

What We're Looking For

Must‑Haves

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise:
  • Search campaigns (keyword strategy, match types, negatives, Quality Score optimisation)
  • Performance Max (when to use it, how to prevent brand cannibalisation)
  • Google App Campaigns (AIC) for mobile installs and revenue optimisation
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
• Excellent written communication—you can write a weekly recap that’s actually worth reading
• Authorized to work in the US

Nice‑to‑Haves

• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self‑serve data analysis)
• Landing page and conversion rate optimisation experience
• Familiarity with Apple ecosystems and App Store guidelines

We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.

Compensation range: $140K – $160K