Paid Search, Media Strategist

Nimble Talent; United States; Remote; USD 130,000 - 160,000; Full time

Job summary

An innovative firm is seeking a Paid Search Media Strategist to lead dynamic media campaigns. This role is perfect for someone with a passion for digital media and a proven track record in Search Activation. You will oversee campaign execution in platforms like Google Ads and Microsoft/Bing Ads, ensuring alignment with client objectives. The ideal candidate will thrive in a collaborative environment, guiding specialists and providing strategic insights. Join a forward-thinking team dedicated to excellence in performance marketing and make a significant impact on client success.

Qualifications

• 5+ years in digital media with hands-on experience in search campaigns.
• Strong fluency in Google Ads and Search Ads 360.

Responsibilities

• Manage multi-channel media campaigns focused on Search marketing.
• Monitor campaign performance and make data-driven adjustments.

Skills

Digital Media Expertise

Search Campaign Management

Analytical Thinking

Client Communication

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Search Ads 360

Microsoft/Bing Ads

Job description

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Associate Director of Business and Partner Operations @ Nimble Talent

The Strategist acts as a strategic partner to our clients and internal team, ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activation—someone who can lead the hands-on execution of campaigns in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads, while also serving as a strategic advisor. This role requires a balance of platform fluency, analytical thinking, and strong client communication.

The Media Strategist will oversee and lead strategic media planning, with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.

What you'll do:

1. Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads.
2. Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices.
3. Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency.
4. Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives.
5. Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy.
6. Partner with analytics and data teams to translate campaign insights into actionable recommendations.

What we're looking for:

• 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360.
• In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Advertising, Customer Service, and Information Technology

Industries

• Advertising Services

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