Paid Search Media Buyer

Rubix Agency; New York (NY); Hybrid; USD 70,000 - 120,000; Full time

Job summary

Rubix Agency in New York is seeking a meticulous Paid Search Specialist to own day-to-day Google Ads execution, pacing, optimization, and technical builds for a diverse client portfolio.

You will partner with a Search Lead to ensure daily performance meets benchmarks and translate strategy into granular, high-performing campaign structures while leveraging AI tools for efficiency.

Qualifications

• 2–3 years hands-on experience executing and optimizing campaigns in Google Ads.
• Strong analytics with GA4 and familiarity with Merchant Center.
• Strong technical skills in data analytics using Sheets/Excel.
• Experience with DTC e-commerce brands or B2C lead generation.
• Familiarity with generative AI tools (ChatGPT, Gemini, or Claude) for copywriting and data grouping.

Responsibilities

• Daily Account Execution: manage day-to-day operations with budgeting and optimizations.
• Launch Buildouts: expand strategic vision into end-to-end campaign setups.
• Technical Monitoring: ensure tracking integrity across GTM and GA4.
• Reporting Operations: maintain pacing trackers and data for client decks.
• Performance Analysis: draft initial insights for leadership review.
• Proactive Optimization: identify growth opportunities during campaigns.
• SQR Management: analyze Search Term Reports for negative keywords.
• Creative Execution: develop initial ad copy for new creatives.

Skills

Google Ads

GA4

Google Merchant Center

Google Sheets/Excel

Data analytics

AI tools (ChatGPT/Gemini/Claude)

Tools

Shopify

Google Tag Manager

Job description

We are seeking a talented and highly analytical Paid Search Specialist to join our Search Ads department. In this role, you will be responsible for the day-to-day execution, pacing, optimization, and technical builds of Google Ads campaigns for a diverse portfolio of clients. The ideal candidate is a detail-oriented execution specialist who thrives on keeping accounts healthy, flagging tracking discrepancies, and translating a strategic vision into granular, high-performing campaign structures. You will work hand-in-hand with a Search Lead, ensuring daily account performance consistently hits and exceeds benchmarks.

About Rubix Agency

Rubix is a performance marketing agency built for the next chapter of consumer growth. We partner with ambitious consumer brands to drive profitable, measurable growth through paid media, performance creative, lifecycle marketing, SEO/AEO and analytics.

Our clients include brands such as FreshDirect, Fishwife, PetMeds, Mountain House, and Kosterina.
What makes Rubix different is our belief that great marketing starts with understanding the economics of a business—not just platform metrics. We help clients make better decisions by connecting marketing performance to customer acquisition cost (CAC), lifetime value (LTV), contribution margin, incrementality, and long-term growth.

We're also building an AI-first operating model. We believe AI should make great marketers more strategic, more consistent, and more efficient—not replace judgment, creativity, or strong client relationships.

Our team actively incorporates AI into research, reporting, analysis, creative workflows, quality assurance, and internal operations to deliver better outcomes for clients.

Rubix is a remote-first company headquartered in New York and is growing rapidly while maintaining a high bar for talent, ownership, and client partnership. We hire people who enjoy solving difficult business problems, thinking strategically, and building systems that scale.

Description

Role Overview

We are seeking a talented and highly analytical Paid Search Specialist to join our Search Ads department. In this role, you will be responsible for the day-to-day execution, pacing, optimization, and technical builds of Google Ads campaigns for a diverse portfolio of clients. The ideal candidate is a detail-oriented execution specialist who thrives on keeping accounts healthy, flagging tracking discrepancies, and translating a strategic vision into granular, high-performing campaign structures. You will work hand-in-hand with a Search Lead, ensuring daily account performance consistently hits and exceeds benchmarks.

Key Responsibilities

• Daily Account Execution: Manage ongoing day-to-day account operations, including strict budget pacing, routine optimizations, and technical account builds.
• Launch Buildouts: Take the strategic vision provided by the Search Lead, expand upon it with granular research, and execute flawless end-to-end campaign setups.
• Technical Monitoring: Actively monitor conversion and tracking integrity across Google Tag Manager (GTM) and Google Analytics 4 (GA4), swiftly flagging tracking breaks or errors to the Search Lead.
• Reporting Operations: Maintain automated daily/weekly pacing trackers and meticulously populate manual and ad-hoc data for upcoming client reporting decks.
• Performance Analysis: Conduct initial performance analyses and draft the first version of strategic insights and performance commentary for Search Lead review (with direct ownership of Tier 3 client insights).
• Proactive Optimization: Routinely mine data during ongoing campaign management to identify, formulate, and propose proactive growth opportunities to the Search Lead.
• SQR Management: Execute regular Search Term Report (SQR) analysis to identify negative keyword opportunities and control traffic quality.
• Creative Execution: Perform historical ad testing analysis and generate initial copy drafts for new ad creatives for Search Lead review.

What You'll Need to Succeed (Minimum Requirements)

• 2-3 years of hands-on experience executing and optimizing campaigns within the Google Ads platform.
• Strong analytical proficiency with Google Analytics (GA4 ) and familiarity navigating Google Merchant Center .
• Strong technical skills in data analytics, with the ability to confidently use Google Sheets/Excel for tracking data, including pivot tables and lookup formulas.
• Experience working with either DTC e-commerce brands or B2C Lead Generation clients.
• Familiarity with applying generative AI tools (such as ChatGPT, Gemini, or Claude ) to streamline copywriting and data grouping workflows.

Bonus Points (Nice to Haves)

• Working knowledge of the Shopify e-commerce platform and its integration with the Google Ads ecosystem.
• Basic understanding of site tagging solutions and tracking configurations within Google Tag Manager.
• Proven experience with other advertising platforms such as Meta Ads, Microsoft Ads, TikTok Ads, or X Ads .
• Experience with building or managing Google Ads scripts to automate reporting tasks and improve efficiency.

Why Join Rubix Agency?

• Be part of a collaborative, forward thinking team that’s dedicated to pushing boundaries and innovating in performance marketing.
• Enjoy a fully remote work environment with a strong focus on work life balance.
• Impactful work, help grow and scale successful campaigns for a diverse range of high profile clients.
• Work in an environment that values continuous learning, offering ample opportunities to grow and innovate.