Paid Search Marketing Specialist

Golden Hippo; United States; Remote; USD 67,000 - 90,000; Full time

Job summary

A leading company in health and wellness is seeking a Paid Search Marketing Specialist to optimize search campaigns and enhance customer journeys. The role involves collaborating with cross-functional teams, analyzing data for performance improvements, and staying ahead of industry trends. With a focus on professional growth, the position offers comprehensive benefits including healthcare coverage and a robust retirement plan.

Benefits

Comprehensive healthcare coverage

401k matching

Paid sick and mental health days

Employee Stock Ownership Plan

Professional development opportunities

Tuition reimbursement program

Performance-based pay increases

Reimbursements for personal cell phone and internet usage

Virtual and in-person company events

Free on-site gym

Qualifications

• Strong analytical skills with a knack for deriving actionable insights from data.
• Proven track record of managing multiple projects simultaneously.
• Experience driving winning and losing A/B tests.

Responsibilities

• Optimize keywords and bid strategies within Google Adwords for multiple products.
• Develop and execute robust conversion rate optimization strategies.
• Monitor and analyze performance across all search channels.

Skills

Analytical skills

Attention to detail

Communication skills

Curiosity

Project management

Education

2-4 years of experience in digital marketing

Tools

Excel

Google Sheets

Tableau

Salesforce

Hubspot

Job description

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Paid Search Marketing Specialist who will own branded and nonbranded search and shopping campaigns across an exciting variety of health-related verticals, deepening the company's understanding of the front end customer's journey by strengthening the link between our front end funnels and our paid search landing pages. The specialist will boost paid search ROI, define the correlation between front end performance and search behavior, and improve overall performance of the front end.
Location: Remote
What You'll Be Doing:

• Optimize keywords and bid strategies within Google Adwords for multiple products across several verticals
• Partner with cross functional teams to design, develop and recommend changes based on winning test results - including: Customer Acquisition, Video Editing, IT, and Design.
• Develop and execute robust conversion rate optimization strategies, utilizing both qualitative and quantitative data to drive continuous improvement.
• Monitor and analyze performance across all search channels with precision, identifying opportunities for revenue growth and setting benchmarks for success.
• Optimize the customer journey. Take a holistic view of our sales funnel, optimizing SEO strategies and collaborating on customer journey initiatives to elevate overall performance metrics.
• Serve as a content expert. Review and provide feedback on new content initiatives, ensuring alignment with campaign objectives and readiness for deployment.
• Stay ahead of industry trends. Monitor emerging trends and opportunities in search engine marketing, pioneering innovative strategies to achieve strategic goals.
• Act as a bridge between customer acquisition funnels and search strategy, communicating winning strategies to improve search performance across several verticals.
• Remain adaptable and proactive in handling unforeseen challenges, embodying the spirit of Golden Hippo's "test everything, fail fast" culture.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Strong analytical skills with a knack for deriving actionable insights from data
• Demonstrated ability to quickly grasp new concepts and technologies.
• Exceptional attention to detail.
• Curiosity to try different strategies to find winning results
• Proven track record of managing multiple projects simultaneously.
• Excellent communication skills, capable of engaging diverse audiences effectively.
• Innate drive for success with a self-motivated and goal-oriented mindset.
• 2-4 years of experience in digital marketing, specializing in search engine marketing
• Experience driving winning and losing A/B tests
• High Competency in Excel/Google Sheets
• Experience in cloud-based CRM solutions a plus (Salesforce, hubspot, etc)
• Experience with Tableau (preferred)

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $67,500-$90,000, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
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