Paid Search Marketing Specialist

Goldencustomercare; United States; Remote; USD 67,000 - 90,000; Full time

Job summary

An innovative company in the health and wellness sector is seeking a Paid Search Marketing Specialist to enhance customer journeys and optimize search campaigns. This role offers the chance to work with a dynamic team, focusing on data-driven strategies to increase ROI and bridge customer acquisition funnels. With a commitment to employee well-being, the company provides comprehensive benefits including 100% medical coverage and opportunities for career development. Join a forward-thinking organization that values creativity and encourages experimentation in a supportive environment.

Benefits

100% coverage of medical, dental, and vision premiums

401k matching up to 3.5%

Six paid sick and mental health days

Employee Stock Ownership Plan

Career development opportunities

Tuition reimbursement

Potential for extra pay based on KPIs

Reimbursements for cell phone and internet use

Virtual and in-person community events

On-site amenities for Woodland Hills, CA employees

Qualifications

• Strong analytical skills for deriving insights from data.
• Experience with A/B testing and SEM strategies.
• Ability to manage multiple projects efficiently.

Responsibilities

• Optimize keywords and bids in Google Adwords for multiple products.
• Monitor and analyze search performance, identifying growth opportunities.
• Collaborate with teams to implement test results and enhance customer journey.

Skills

Analytical Skills

Digital Marketing

Communication Skills

A/B Testing

Project Management

Attention to Detail

Curiosity

Quick Learner

Education

2-4 years in Digital Marketing

Tools

Google Adwords

Excel

Google Sheets

Salesforce

HubSpot

Tableau

Job description

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of popular health & wellness brands in America. With over 1,400 team members across multiple companies, we create top-tier products that promote health and happiness. Our content educates on smarter health choices, and our brands generate over $1 billion annually. Learn more about our brands.

We’re Looking For A: Paid Search Marketing Specialist to manage branded and nonbranded search and shopping campaigns across various health-related verticals. The role involves enhancing the customer journey, increasing paid search ROI, and linking front-end funnels with paid landing pages.

Location: Remote

What You’ll Be Doing:

• Optimize keywords and bids in Google Adwords for multiple products and verticals.
• Collaborate with teams in Customer Acquisition, Video Editing, IT, and Design to implement test results.
• Develop and apply conversion rate optimization strategies based on data analysis.
• Monitor and analyze search performance, identify growth opportunities, and set benchmarks.
• Enhance the customer journey holistically, including SEO and customer journey initiatives.
• Review and provide feedback on new content to ensure campaign alignment.
• Stay updated on industry trends and innovate strategies accordingly.
• Bridge customer acquisition funnels and search strategies, sharing successful tactics.
• Adapt proactively to challenges, embodying the "test everything, fail fast" culture.

Qualifications (We encourage all applicants even if not all criteria are met):

• Strong analytical skills for deriving insights from data.
• Quick learner of new concepts and technologies.
• Exceptional attention to detail.
• Curiosity to experiment with strategies.
• Ability to manage multiple projects efficiently.
• Excellent communication skills.
• Self-motivated and goal-oriented.
• 2-4 years in digital marketing, focusing on SEM.
• Experience with A/B testing.
• Proficiency in Excel/Google Sheets.
• Experience with CRM solutions like Salesforce or HubSpot is a plus.
• Experience with Tableau is preferred.

Golden Perks & Benefits:

• 100% coverage of medical, dental, and vision premiums for employee-only plans.
• Over $6.1 million donated through charity sponsorships.
• Matching up to 3.5% of 401k contributions.
• Six paid sick and mental health days, plus wellness programs.
• Employee Stock Ownership Plan for retirement savings.
• Career development opportunities and tuition reimbursement.
• Potential for extra pay based on KPIs.
• Acknowledgment programs like Win of the Week and Spot Bonuses.
• Reimbursements for cell phone and internet use.
• On-site amenities for Woodland Hills, CA employees.
• Virtual and in-person events to foster community.

Salary range: $67,500-$90,000 plus KPI bonuses. Salary details vary based on experience, skills, and location. We consider qualified applicants with criminal histories consistent with law. For agency inquiries, please note our internal hiring process and restrictions. Candidate safety is paramount; only official communication channels are used for recruitment, and beware of scams. Learn more about safety and privacy practices.