Paid Search Marketer

GrowthPair; United States; A distancia; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days

Descripción de la vacante

GrowthPair seeks a Paid Search Marketer to plan, implement, and optimize paid search campaigns across Google Ads and Bing Ads to drive engagement and conversions.

You will perform keyword research, craft compelling ad copy, manage budgets, analyze performance, and run A/B tests to improve ROI, with focus on scale and precision in US work hours.

Formación

• 3+ years of experience managing paid search campaigns.
• Deep understanding of paid search platforms, including Google Ads and Bing Ads.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent copywriting and visual design skills for ad creation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
• Ability to work in U.S. work hours (PT/ ET).
• Competitive USD pay.
• Health insurance stipend
• WFH stipendEducation stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year

Responsabilidades

• Develop and implement paid search campaigns that align with business goals.
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy.
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads.
• Craft compelling ad copy designed to drive clicks and conversions.
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports and provide actionable insights for campaign optimization.
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages

Conocimientos

Strong analytical skills

Copywriting

Audience targeting

Time management

Herramientas

Google Ads

Bing Ads

Google Analytics

Marketing platforms

Descripción del empleo

We are seeking a Paid Search Marketer to support our paid search efforts on Google Ads and Bing Ads. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms to drive engagement and conversions.

Key Responsibilities

• Develop and implement paid search campaigns that align with business goals
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads
• Craft compelling ad copy designed to drive clicks and conversions
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency
• Prepare performance reports and provide actionable insights for campaign optimization
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages

Requirements

• 3+ years of experience managing paid search campaigns
• Deep understanding of paid search platforms, including Google Ads and Bing Ads
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent copywriting and visual design skills for ad creation
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work in U.S. work hours (PT/ ET)
• Competitive USD pay
• Health insurance stipend
• WFH stipendEducation stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year

We are open to full-time candidates from Latin America and the Philippines. This is an opening for future consideration with one of our amazing clients.