Paid Search Manager Hybrid: US eCommerce Growth

Adidas; Portland (OR); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Office in Portland

Health benefits

Parental leave

Job summary

adidas US is seeking a Paid Search Manager to lead the NAM eCommerce search strategy and drive high-quality traffic to our US online stores from Portland, Oregon.

You will partner with Global Performance Marketing and cross-functional teams to optimize Shopping/PLA campaigns, manage budgets, and improve ROI while keeping profitability at the core of the digital activation strategy. Hybrid work in Portland, OR.

Qualifications

• Bachelor's degree preferred; marketing, business, or computer science focus a plus.
• 3-5 years hands-on paid search experience managing campaigns across multiple engines and devices, bidding strategies, PLAs, RSAs, DSAs, etc.
• Proficiency with SEM tools: DataFeedWatch, Google Ads, Microsoft Ads, Apple Search Ads, Adobe Analytics; Campaign platforms: Search Ads 360, Kenshoo, Marin, Adobe, or similar.
• Advanced Excel; Google Ads certified preferred.

Responsibilities

• Devise and implement the Shopping/PLA and Feed based strategy for adidas NAM eCommerce campaigns.
• Drive and execute day-to-day paid search operations with KPI and goal accountability (traffic, margin, and revenue).
• Collaborate cross-functionally with US Digital Activation, Merchandising, Buyers, Web Analytics, Global Performance Marketing, and Marketing Activation.
• Oversee US Shopping paid search budget and ROI targets; reallocate based on performance.
• Report on industry developments, trends, and case study results to leadership.

Skills

Shopping feeds

Paid search optimization

Budget management

Reporting & analytics

Global/international teamwork

SEM strategy

Data-driven

Ad copy writing

Technical automation

Team leadership

Education

Bachelor's degree preferred

Tools

DataFeedWatch

Google Ads

Microsoft Ads

Apple Search Ads

Search Ads 360

Kenshoo

Marin

Adobe Analytics

Job description

adidas US is seeking a Paid Search Manager to lead the NAM eCommerce search strategy and drive high-quality traffic to our US online stores from Portland, Oregon.

You will partner with Global Performance Marketing and cross-functional teams to optimize Shopping/PLA campaigns, manage budgets, and improve ROI while keeping profitability at the core of the digital activation strategy. Hybrid work in Portland, OR.