Paid Search Manager

Zeta Global; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Zeta Global is seeking a Paid Search Manager to lead day-to-day delivery of client accounts, translating goals into paid search channel plans and testing roadmaps. You will own budgets, targeting approaches, measurement plans, and performance optimization, working with Google Ads, Microsoft Ads, and SA360.

The role emphasizes hands-on campaign execution, QA standards, and proactive optimization, with responsibilities spanning reporting, pacing, and cross-functional collaboration to drive client

Qualifications

• 4+ years of relevant paid search experience.
• Ability to translate client goals into channel plans.
• Experience with large monthly budgets.
• Strong analytical and reporting skills.
• Hands-on with Google Ads, SA360, and Microsoft Ads.

Responsibilities

• Lead day-to-day delivery of assigned accounts.
• Set weekly priorities and manage pacing to KPIs.
• Coordinate QA, tracking, and reporting.
• Provide weekly performance narratives and exec-ready insights.
• Collaborate with internal teams to align with client objectives.

Skills

Paid search

Budget management

Client communication

Data interpretation

Project management

Tools

Google Ads

Google Ads Editor

Microsoft Ads

SA360

Google Analytics

Job description

• We are seeking a Paid Search Manager who can confidently lead the day-to-day delivery of assigned accounts, set weekly priorities, and ensure campaign performance and pacing are aligned to client KPIs. You will own the translation of client goals into paid search channel plans, including budget allocation, targeting approach, measurement planning, and testing roadmaps
• The role combines hands-on platform expertise, client communication, and performance analysis. You will establish and enforce quality standards for launches, tracking validation, and reporting, and coordinate work across internal and external partners
• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps
• Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action
• Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene
• Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity
• Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings
• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Manage day to day tasks and responsibilities utilizing the team’s project management platform
• Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives
• Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities
• Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts

The ideal candidate can turn complex performance data into clear business narratives and structured optimization plans, while proactively identifying opportunities to improve account performance and client outcomesDemonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendationsHands-on experience managing large monthly campaign budgets and complex paid search account structuresExperience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes4+ years of relevant paid search experienceExperience with Microsoft Ads, SA360, and Google AnalyticsExperience with Google Shopping, Demand Gen, and Performance Max