Accountabilities:
- You will own the strategy, execution, and ongoing performance of paid search campaigns, ensuring that every optimization supports client objectives and delivers measurable business value.
- Develop and execute paid search strategies across Google Ads, Microsoft Ads, and other relevant paid advertising platforms.
- Manage multiple client accounts simultaneously, maintaining strong performance and consistent optimization across the portfolio.
- Oversee monthly advertising budgets ranging from $5,000 to $1 million, ensuring effective budget pacing and allocation.
- Optimize bidding strategies, campaign structures, targeting, and performance settings to improve efficiency and return on investment.
- Monitor campaign performance regularly, identify opportunities for improvement, and implement data-driven optimizations.
- Take ownership of existing accounts, quickly evaluate their performance, and develop actionable strategies to address challenges and unlock growth.
- Prepare clear performance reports and deliver strategic recommendations that help clients understand results and make informed decisions.
- Balance long-term campaign strategy with disciplined day-to-day account management and continuous performance improvement.
- Maintain a strong focus on client success, ensuring that paid media initiatives align with broader business and marketing goals.
- Work independently, prioritize effectively, and deliver results without requiring extensive day-to-day supervision.
Requirements:
The ideal candidate will be a highly experienced paid search professional with a strong agency background, a proven record of campaign success, and the ability to manage complex accounts independently from day one.
- At least 10 years of experience in strategic and hands‑on paid search management.
- At least 8 years of experience working within a digital marketing agency.
- Demonstrated experience managing five or more client accounts simultaneously.
- Proven experience managing monthly advertising budgets ranging from $5,000 to $1 million.
- Advanced expertise in Google Ads, Microsoft Ads, and other paid advertising platforms.
- Strong knowledge of campaign strategy, bidding, budget pacing, optimization, and return‑on‑investment measurement.
- A proven track record of improving campaign performance and delivering measurable results for clients.
- Ability to assess existing accounts quickly, identify priorities, and begin contributing effectively within the first few days.
- Excellent analytical skills and the ability to translate campaign data into practical optimization strategies.
- Strong written and verbal communication skills, including the ability to present performance insights and recommendations confidently to clients.
- A high degree of independence, initiative, accountability, and organizational ability.
- A client‑focused mindset, with a commitment to delivering business outcomes rather than simply completing tasks.
- Availability to work remotely within the Eastern or Central U.S. time zones.
Benefits:
The position offers competitive compensation, a remote working arrangement, and benefits designed to support employee well‑being and professional growth.
- Annual salary: $85,000–$100,000.
- Work arrangement: Fully remote, with hiring limited to candidates in the Eastern and Central U.S. time zones.
- Healthcare: Health and vision benefits.
- Tax‑advantaged accounts: Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Retirement savings: 401(k) plan with employer matching.
- Paid time off: Unlimited paid time off (PTO).
- Professional development: Financial assistance for professional development and continued learning.