Paid Search Manager

Uniting Holding; Philadelphia (Philadelphia County); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Paid Search Manager to lead the development and execution of Paid Search strategies for diverse clients. This role is pivotal in optimizing campaigns, managing budgets, and providing insightful analytics to enhance performance. The ideal candidate will have extensive experience in digital marketing, particularly with Google Ads and analytics tools, and will thrive in a collaborative environment. Join a dynamic team where your expertise will shape impactful media strategies and drive success for clients in the healthcare sector. If you're passionate about digital marketing and eager to make a difference, this is the opportunity for you!

Qualifications

• 5+ years of relevant experience in agency or client-side roles.
• Google Ads Certified with strong knowledge of search platforms.
• Excellent organizational and multitasking capabilities.

Responsibilities

• Develop and activate Paid Search media strategies for clients.
• Manage daily account optimizations and budget goals.
• Collaborate across departments to achieve client objectives.

Skills

Google Ads

Google Analytics

SEMRush

Search Ads 360

Leadership Skills

Client Service Orientation

Problem Solving

Time Management

Attention to Detail

Education

Bachelor's Degree

Tools

Google Analytics

SEMRush

Search Ads 360

Job description

PAID SEARCH MANAGER

DEPARTMENT: Shared Solutions

Reports To: Media Director

POSITION SUMMARY

At Fishawack Health, the Paid Search Manager will serve as a key advisor and subject matter expert on developing and activating Paid Search media strategies for our clients and their brands across portfolios. The Paid Search Manager will own the development, implementation and performance reporting on all Paid Search campaigns. She/he will stay curious about emerging trends, technologies and platforms for online engagement and use their expertise to provide rationale to brand stakeholders. They are someone that views media as an opportunity for the brand to provide value and meaning to both patients and Healthcare Practitioners (HCP) alike.

ESSENTIAL FUNCTIONS & PRIMARY DUTIES

Search Strategy and Activation

• Provide insights on search trends and best practices.
• Work closely with media lead and brand strategist to develop paid search strategy, goals, KPIs, messaging, and reporting.
• Leads the development of account creation- campaign set-up, billing set up, pacing document, keyword and ad copy creation, etc.
• Utilizing tools to monitor current search trends, competitor spend, and historical data.
• Ongoing education around paid search partners and capabilities.
• Apply research and data insights to inform story telling with the media lead and strategist of media strategy development.
• Day to day management of client’s daily, weekly, and/or monthly budget goals.

Reporting and Budget Management

• Work with Campaign Ops and Analytics to tracking pixels for appropriate conversion metrics.
• Perform daily account optimizations and manage the integration of strategic thinking.
• Aggregate media performance and analytics across all tactics and create weekly, monthly and/or quarterly reports for clients.
• Provide recommendations for optimizations based on paid search performance and analytics.
• Identify areas for account improvement through on-going analysis of account performance.
• Update budget pacing document.
• Work closely with finance on media billing reconciliation.

Internal Team Collaboration

• Keep Media Director informed of client activities.
• Collaborate across departments to ensure over-arching strategy to deliver clients goals and objectives.
• Assist senior management on an as-needed basis with new business development.

TRAVEL EXPECTATIONS

This position may require periodic travel. Depending on client needs, expect travel of between <10%.

DESIRED EDUCATION, EXPERIENCE & COMPETENCIES

• 5+ years of relevant agency or client-side experience.
• Google Ads Certified
• Strong knowledge of activating in preferred search platforms (e.g. Google, Bing)
• Experience working within media and research tools including Google Analytics, SEMRush, Search Ads 360, and/or other relevant tools.
• Demonstrates leadership skills, take initiative, proactive and self-motivated
• Strong client service orientation
• Friendly, team player- self-motivated, excellent interpersonal, oral, and written communication; problem solving, and decision-making skills required.
• Strong math skills and understanding of Microsoft tools required.
• Excellent organizational, time management, and multitasking capabilities a must
• Strict attention to detail, accuracy, and deadlines
• Ability to work in a fast-paced environment
• Knowledge of and/or experience with pharmaceutical and healthcare industries is a plus.