Paid Search Manager

TieTalent; Nevada (IA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a dynamic Paid Search Manager to lead innovative marketing strategies in a fully remote environment. This role offers the opportunity to develop and optimize acquisition strategies across various campaigns, focusing on performance metrics and ROI improvement. You'll be responsible for managing paid search campaigns, utilizing analytical skills to drive leads and conversions, and collaborating with cross-functional teams. If you're passionate about digital marketing and thrive in a fast-paced environment, this position is perfect for you.

Qualifications

• Minimum 2 years of managing paid search campaigns.
• Extensive analytical capabilities in quantifying reporting.

Responsibilities

• Architect effective SEM/PPC strategies and manage daily campaigns.
• Develop buying strategies and optimize landing pages for higher ROI.

Skills

Search Engine Marketing (SEM)

Pay-Per-Click (PPC)

Campaign Management

Analytical Skills

A/B Testing

Job description

Motive Interactive, a leading Performed Based Marketing firm is seeking a Paid Search Manager. This role will report directly to the GM and is 100% Remote. This role will be responsible for developing acquisition strategies across multiple levels of campaigns which include: planning, creative development, buying, analytics and optimizing. Salary depends on experience.

*Candidate must be comfortable being responsible for all daily campaign management and strategy of search campaigns and have experience with arbitrage or aggressive CPL/CPA goals

Responsibilities

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarking, custom audience lists, and custom-built automation

• Recommend landing page strategies and consult on landing page planning and optimizations and provide analytics to measure ROAS.

• Develop buying and monetization strategies across a variety of performance campaigns and verticals.

• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI

• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals

• Demonstrates value against all initiatives by providing monthly/quarterly metrics reports

Job Requirements

• Minimum 2 years of managing paid search campaigns

• Extensive analytical capabilities in quantifying reporting and documenting performance metrics

• Strong organization and attention to detail and accuracy

• Ability to communicate well within team and across division

• Ability to manage and prioritize multiple projects simultaneously

• Must be able to make decisions in a fast-paced environment