Paid Search Manager (Remote in Utah)

Rocket Lawyer; Utah; Remote; USD 86,000 - 120,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Paid Search Manager, der die Google Ads und Microsoft Ads Programme leitet. In dieser Schlüsselrolle werden Sie die Strategie und Ausführung der bezahlten Suchinvestitionen steuern, um kosteneffiziente Neukundengewinnung zu gewährleisten. Sie arbeiten eng mit verschiedenen Teams zusammen, um eine innovative SEM-Strategie zu entwickeln, die mit den Unternehmenszielen übereinstimmt. Wenn Sie eine Leidenschaft für datengestützte Entscheidungen haben und bereit sind, bedeutende Ergebnisse zu erzielen, ist dies die perfekte Gelegenheit für Sie, Teil eines dynamischen Teams zu werden.

Benefits

Umfassende Gesundheitspläne

Unbegrenzte PTO

Wettbewerbsfähige Gehaltspakete

Lebensversicherung

Invaliditätsleistungen

401k-Programm mit Unternehmensbeitrag

Fertilitätsunterstützung

Kostenlose Rocket Lawyer-Konto

Zugang zu Mental Health-Ressourcen

Comprehensive Pet Insurance

Qualifications

• 5-7 Jahre Erfahrung im Marketing, 4+ Jahre in bezahlten Suchkanälen.
• Nachweisliche Fähigkeit, Akquisition und Umsatz durch SEM-Strategien zu steigern.

Responsibilities

• Entwicklung und Optimierung von SEM-Strategien für Google Ads und Microsoft Ads.
• Leitung der Analyse und Berichterstattung über Kampagnenleistung und Investitionseffizienz.

Skills

SEM Strategien

Datenanalyse

Google Ads

Microsoft Ads

Wertbasierte Gebotsstrategien

A/B-Testing

Cross-funktionale Zusammenarbeit

Analytische Fähigkeiten

Education

Bachelor in Marketing

Bachelor in Business

Tools

Excel

Google Sheets

SQL

Job description

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services. This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business!

In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth. You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets.

We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap. You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams.

The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media.

How you will make a difference day to day

• Strategy & Execution: Develop, manage, and optimize paid search strategies across Google Ads and Microsoft Ads with a focus on membership acquisition, profitable unit economics, and LTV-driven goals. Take Initiative and independently drive SEM improvements and decisions, ensuring continued success
• Campaign Management: In partnership with our agency and ad platform partners, execute and optimize campaigns across multiple channels. Align your campaigns with the Rocket Lawyer marketing calendar to maximize business impact. Ensure our agency has a clear understanding of our strategy in order to manage campaign development and continuously enhance performance
• Value-Based Bidding: Lead the continued exploration and optimization of value-based bidding strategies (e.g., tROAS, tCPA) in partnership with Business Intelligence, Finance, and Product teams
• Acquisition Experience (Landing Page) Testing: Collaborate with Web and Product teams on SEM landing page optimization initiatives, including structured A/B tests to test landing pages, copy, and creative assets
• Cross-Functional Collaboration: Partner with Product, Finance, and BI teams to ensure paid search plans are tightly aligned to growth targets, budget forecasts, and marketing roadmaps. Able to partner with MarTech (Marketing Technology) team on marketing tools, tagging, and tracking
• Performance Analysis: Own reporting and insights generation on campaign performance, investment efficiency, and business impact; synthesize learnings into actionable next steps. Be consistently conscientious and proactively provide regular updates to leadership on budget pacing, performance trends, and key optimization efforts
• Investment Management: Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business impact
• Testing Roadmap: Work with our agency to manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies
• Market Trends: Stay informed about platform changes (e.g., Google AI/SGE), industry trends, and evolving SEM best practices to ensure Rocket Lawyer remains competitive

What you’ll need

• 5-7 years of hands-on marketing experience, 4+ years of experience in managing paid search channels (preferably in SaaS or subscription)
• Proven ability to drive acquisition and revenue growth through SEM strategies and ability to manage highly complex, data-driven search marketing programs
• Deep understanding of Google Ads and Microsoft Ads platforms (campaign types, ad formats such as Google Demand Gen and YouTube, bidding strategies, audience targeting, etc.)
• Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
• Deep familiarity with all performance metrics, including CPA, CPL, CPC, LTV, and ROAS
• Experience utilizing first-party data to improve targeting accuracy and move high-intent users through marketing funnel.
• Excellent analytical skills with strong Excel/Google Sheets proficiency (pivot tables, vlookups, data slicing)
• Ability to turn performance data into strategic insights — not just what happened, but what we should do next
• Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies (MTA, MMM, MMT) – the ability to turn data insights into effective campaign optimizations
• Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams
• Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
• Strong written and verbal communication skills — able to clearly articulate performance drivers and strategic recommendations to technical and non-technical stakeholders
• A bachelor’s degree in marketing, business, analytics, or a related field is preferred
• BONUS if you have experience using SQL

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process:

• Criteria Assessment
• Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

Compensation
Base salary range by location:

• California (outside of San Francisco Bay Area) and Colorado: $91,902 - $105,422
• Utah, Arizona, and North Carolina: $86,496 - $99,220

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$86,496 - $120,000 USD

By applying for this position, your data will be processed as per Rocket LawyerPrivacy Policy .

Create a Job Alert

Interested in building your career at Rocket Lawyer? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Preferred First Name

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

Website

Why are you interested in working at Rocket Lawyer? *

Are you currently located or willing to relocate to the location(s) listed on the posting? *If this role is remote, it is still a requirement to be located in the location listed in the posting. * Select...

Are you authorized to work lawfully in the United States for Rocket Lawyer? * Select...

Will you now or in the future require Rocket Lawyer to commence (“sponsor”) an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called “sponsorship” for an employment-based visa status. * Select...

What is your targeted compensation range? *

What is your current location? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Rocket Lawyer’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.