Paid Search Growth Architect

HighRadius; United States; Remote; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

HighRadius in the United States is seeking a results-driven Paid Search Manager to plan, execute, and optimize campaigns across Google Ads and Microsoft Advertising. You will conduct keyword research, manage bids, test ad copy, and collaborate with content, design, SEO, and marketing teams to improve performance and reporting.

Applicants should have 2–4 years in paid search, GA experience, and strong analytical skills; a Bachelor’s in Marketing or Analytics is preferred.

Qualifikationen

• 2–4 years hands-on experience managing paid search campaigns.
• Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management.

Aufgaben

• Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Advertising (Bing Ads).
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.
• Monitor key performance metrics including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share.
• Analyze search term reports and implement positive and negative keyword strategies.
• Develop and execute A/B tests for ads, landing pages, and bidding approaches.
• Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking.
• Stay updated on industry trends, platform updates, and best practices in paid search.

Kenntnisse

Paid search management

Google Ads

Microsoft Ads

Analytics

Excel/Sheets

Ausbildung

Bachelor’s degree in Marketing/Analytics

Tools

Google Analytics

Excel/Sheets

GDPR?

Jobbeschreibung

HighRadius in the United States is seeking a results-driven Paid Search Manager to plan, execute, and optimize campaigns across Google Ads and Microsoft Advertising. You will conduct keyword research, manage bids, test ad copy, and collaborate with content, design, SEO, and marketing teams to improve performance and reporting.

Applicants should have 2–4 years in paid search, GA experience, and strong analytical skills; a Bachelor’s in Marketing or Analytics is preferred.