Paid Search & Digital Media Coordinator

DAC Group / New York Inc.; Purchase (NY); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO & parental leave

Retirement saving plans

Continued learning & development

Job summary

DAC Group / New York Inc. is seeking a Digital Media Coordinator to support paid search campaign setup, reporting and optimization. You’ll work with Google Ads, Bing, Yahoo, Facebook and other platforms, developing Excel-based analyses and optimization strategies.

The role requires strong data-driven mindset, Excel proficiency and eagerness to learn in a fast-paced agency environment with three days in-office per week.

Qualifications

• Bachelor's degree required.
• Google Fundamentals, Google Advanced, DoubleClick and Bing certifications are assets.
• Experience with bulk uploads or Google Ads Editor preferred.
• Ability to build basic campaign structures on multiple platforms.
• Strong Excel skills: VLOOKUPs, Pivot Tables and reporting.

Responsibilities

• Become expert in biddable paid media (paid search initially).
• Produce weekly/monthly reports across paid media channels.
• Coordinate with internal and external partners.
• Analyze campaigns and optimize based on client needs.
• Build, launch and optimize paid search & display campaigns (Google, Bing, Yahoo, Facebook).
• Test ad copy and banners to drive performance.
• Perform keyword, placement and market research; QA of campaigns.

Skills

Excel skills

Data analysis

Reporting

Pivot Tables

Education

Bachelor's Degree

Google Fundamentals

Google Advanced

DoubleClick

Bing certifications

Tools

Google Ads

Bing Ads

Yahoo Ads

Facebook Ads

Google Ads Editor

Job description

DAC Group / New York Inc. is seeking a Digital Media Coordinator to support paid search campaign setup, reporting and optimization. You’ll work with Google Ads, Bing, Yahoo, Facebook and other platforms, developing Excel-based analyses and optimization strategies.

The role requires strong data-driven mindset, Excel proficiency and eagerness to learn in a fast-paced agency environment with three days in-office per week.