Growth-Oriented Paid Media Specialist

DAC Group / New York Inc.; Purchase (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and comprehensive健康

Generous PTO, parental leave

Retirement saving plans

Job summary

DAC Group / New York Inc. is seeking a Digital Media Specialist to plan, create, and execute integrated paid media programs across search, social, and display for key clients.

You will produce regular performance reports, collaborate with internal and external partners, and drive optimization across Google Ads, Bing, YouTube, Facebook, and Pinterest. In-office 3 days per week with competitive benefits and growth opportunities.

Qualifications

• 2-4 years hands-on experience managing paid search / paid social / display / video campaigns.
• Agency background in performance media preferred.
• Strong client communication and presentation skills.
• Ability to build campaign structures that meet client business needs and search best practice.
• Experience with conversion tracking and analytics tools.

Responsibilities

• Plan, create, and execute integrated digital advertising programs across paid search, paid social, display, and other critical channels.
• Produce weekly/monthly reports covering all paid media channels and performance data.
• Collaborate with internal and external partners to coordinate campaigns.
• Build, launch, optimize, and maintain campaigns on Google Ads, Bing, YouTube, Facebook, Pinterest and other platforms.
• Conduct ad copy testing and keyword/placement research to improve performance.
• Implement conversion tracking with guidance from Marketing Science; traffic campaigns via CM360.
• Perform QA on campaign setup and post-launch checks.

Skills

Communication skills

Ownership

Attention to detail

Client relations

Campaign optimization

Tools

DoubleClick

Kenshoo

CM360

Google Ads

Microsoft Ads

YouTube

Facebook

Pinterest

Job description

DAC Group / New York Inc. is seeking a Digital Media Specialist to plan, create, and execute integrated paid media programs across search, social, and display for key clients.

You will produce regular performance reports, collaborate with internal and external partners, and drive optimization across Google Ads, Bing, YouTube, Facebook, and Pinterest. In-office 3 days per week with competitive benefits and growth opportunities.