Paid Search Analyst

Hive Digital, Inc.; Triangle (VA); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

2x salary life insurance

Disability insurance

401(k)

FSA

Profit Sharing

Work from home

Flex hours

PTO / Vacation

Job summary

Hive Digital, Inc. is seeking an experienced PPC and paid advertising specialist to join our small, scrappy agency focused on growth and world-changing client impact.

You’ll manage multi-channel campaigns, audits, and strategy alignment with client business goals, working remotely with a collaborative team. Ideal candidates have Google Ads certifications, 1–5 years of managing Google and Bing accounts, and strong communication skills.

Qualifications

• Google Ads Certifications required or in progress.
• 2+ years managing Google and Bing ad accounts.
• Strong communication with diverse clients and teams.

Responsibilities

• Consult with clients and perform advertising account audits.
• Develop and oversee strategy; coordinate implementation across teams.
• Tackle reporting, tracking, and analysis; optimize campaigns.
• Suggest internal process improvements and share knowledge with teammates.
• Tailor strategies to each client’s needs and goals.

Skills

Google Ads

Bing Ads

Client Communication

Campaign Strategy

Conversion Tracking

Tools

Google Analytics

Keyword Tooling

Tagging & Tracking

Job description

We are looking for an experienced PPC and paid advertising specialist for Hive Digital, a small scrappy agency looking to grow and trying to help change the world.

Description

Digital marketing is not just about mastering a paid advertising platform, but being able to link it back to a client’s business strategy. If you can do both in a flexible but collaborative environment with brilliant yet kind colleagues who know you have life outside of work, come forth and rejoice! For we are looking for an experienced PPC and paid advertising specialist for Hive Digital, a small scrappy agency looking to grow and trying to help change the world.

Requirements

The role involves typical agency paid advertising work (duh): consulting with clients, performing advertising account audits, developing/overseeing strategy, coordinating implementation work across teams (internal/external), and sticking your nose to the grind when it counts. That means:

• Familiarity with the Google Ads platform
• Ability to conduct report creation, tracking and analysis
• Knowledge of keyword tool usage and research
• Sorting conversion tracking and website tagging issues (yay!)
• Wearing many hats as needed to ensure the success of our clients and of our team, if that means writing ad copy or assisting in implementing conversion scripts. Nothing is beneath you if it needs to be done.
• Pitching in on suggesting and implementing internal process and organization improvements
• Training (and learning from) other members of the team: each member of our little fellowship of a company has our own unique skillset to share with others, and we expect you to take part
• Is able to tailor our strategies, methods, and deliverables to each client’s needs.

What’s in it for you?

Well, we only work with nice clients and will dump any who are nightmares, so you’ll hopefully never have to put up with bad client shenanigans. You also get a ton of autonomy with your clients in becoming a “remote CMO” for your clients who can link paid advertising back to core business strategy. That means in practice that you:

• Refuse to be stuck on any single method or checklist
• Can hold a discussion on multiple levels, the high level (customer journey, brand voice, SWOT analysis), mid level (budget allocations, performance goals, search vs display vs social vs video, A/B testing), and the nitty-gritty (Quality Scores, smart bidding, ad variations)
• Can combine the skills needed to identify and tackle complex problems with the humility to know and ask when you need help
• Are willing to gently but firmly push back on clients with wacky expectations or want you to do something for them that is not in their best interests. If a client tells you to jump, your response isn’t an automatic “How high?” but a “Can we take a step back and figure out if we need to jump at all?”
• Are a highly responsive and effective communicator who can build trust with our clients by doing exactly what you say you will do.
• Are incredibly detail oriented and triple check your work.
• Have a sense of humor (styles may vary), self-disciplined work ethic, a good moral compass, and enjoy healthy debate.
• Are willing to be self-reflective on areas of strength and areas where you can improve.
• Actually take an emotional investment in whether or not your clients are successful.
• Can come up with a good meme roast for our head of business development on a regular basis

You’ definitely need the following:

• Google Ads Certifications
• At least a couple years of experience managing Google and Bing ad accounts
• The ability to communicate well with a vast array of personalities
• Ability to operate in a work from home environment

Earn bonus points by also having

• Video and graphic design capabilities are a plus
• Knowledge of Meta (Facebook), Instagram, YouTube and LinkedIn platforms a plus
• Agency experience
• Shopping feed experience
• Familiarity with Google Analytics (Certification)
• Hubspot certificationFamiliarity with A/B split testing and conversion optimization

We Offer (none of these are withheld from your paycheck, all benefits paid by the company):

• Salary ranges based on experience and ability to promote, etc.
• 2x salary life insurance policy
• Short-term and long-term disability
• 401(k), though it isn’t matched at this time
• FSA
• Profit Sharing after 1 year of employment
• Work from home (even after Covid goes away), though we typically do 1-2 “gatherings” each month for our local triangle-based NC team, and as possible with more remote members
• Flex hours as long as clients are taken care of and you are meeting “goals”
• PTO / Vacation — I think it starts at 14 days a year.. can’t remember as we aren’t sticklers if you are doing your job (see flex hours comments above)
• Okay with some side projects as long as they don’t conflict or interfere… obviously we prefer to make it easy for you to bring outside clients in-house so you can have a life outside of work (tough lesson some of us are still learning!). We can also appreciate some off-book experimentation
• If you need a company car, private jet, or similar luxurious material stuff… sorry you’ve read too far, and should move on.

Deal breaker

Our Non-Negotiables We’re looking for the right fit for our team. If any of the following are a problem, this role may not be for you.

• Positive Attitude: We are a supportive, kind team that seeks members that treat each other and clients with respect.
• Adaptability: The digital marketing world changes fast. If you’re not flexible and excited by change, you won’t thrive here.
• Passion & Purpose: We want people who are passionate about their work and motivated by a desire to make a positive impact. We’re committed to helping the world, and we expect our team members to share that vision.

At a Glance

Location

Research Triangle, NC (Remote Available)

Department

Advertising

Available Upon Request

Experience

1-5 years of experience in two or more of the following ad platforms: Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Display Ads, Connected TV ads/OTT

Connect with us to explore how your skills can contribute to our mission of delivering exceptional digital marketing solutions. Unleash your potential and thrive with a team that values growth and impact.

Hive Digital is an equal opportunity employer and supports workplace diversity. All hiring decisions are subject to federal, state, and local employment laws and regulations. Submitting a résumé implies that you are interested in a position(s) but does not mean that you are an applicant. Due to the volume of applicants, we may not reply to all résumé submissions.