Paid Media Strategy & Planning Specialist

Inspire Brands; Atlanta (GA); On-site; USD 42,000 - 60,000; Full time

Job summary

Inspire Brands’ SONIC brand seeks an entry-level Specialist, Media Strategy & Planning to support paid media planning, activation, and financial stewardship. You will coordinate asset delivery, trafficking, and budget documentation while partnering with internal teams and agencies to ensure campaigns launch accurately and on schedule.

The role emphasizes attention to detail, organizational skills, and the ability to manage multiple tasks across national, regional, and local campaigns.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 0–2 years of relevant experience in marketing and/or media.
• Strong attention to detail and commitment to accuracy.
• Excellent written and verbal communication skills.
• Ability to coordinate multiple projects and meet deadlines.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Maintain media planning flowcharts, budget trackers, and supporting documentation.
• Coordinate asset delivery and trafficking across channels, including traditional and digital.
• Enter and validate campaign taxonomy and messaging inputs.
• Track deliverables across national, regional, and local media.
• Support reporting needs and resolve invoicing discrepancies.
• Assist with cash-flow management and accruals in the Consolidated Marketing Calendar.
• Collaborate with media agencies, finance, creative teams, and vendors.
• Document decisions from meetings and track action items.

Skills

Attention to detail

Project coordination

Cross-functional collaboration

Communication

Excel

PowerPoint

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Inspire Brands’ SONIC brand seeks an entry-level Specialist, Media Strategy & Planning to support paid media planning, activation, and financial stewardship. You will coordinate asset delivery, trafficking, and budget documentation while partnering with internal teams and agencies to ensure campaigns launch accurately and on schedule.

The role emphasizes attention to detail, organizational skills, and the ability to manage multiple tasks across national, regional, and local campaigns.