Strategic Paid Media Planner

IRB USA Inspire Resources; United States; On-site; USD 55,000 - 85,000; Full time

Job summary

IRB USA Inspire Resources is seeking a Specialist, Media Strategy & Planning to support paid media planning, activation, and financial stewardship for the SONIC brand. You will coordinate asset delivery, maintain budgets, and assist with reporting, ensuring campaigns launch on schedule.

You will collaborate with internal teams and agencies to ensure accurate execution, track invoicing, and contribute to the Consolidated Marketing Calendar and forecasting processes.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 0–2 years of relevant marketing/media experience.
• Internship or entry-level paid media planning experience preferred.
• Strong attention to detail and organizational skills.

Responsibilities

• Maintain media planning flowcharts, budget trackers, and supporting documentation in partnership with the Associate Manager.
• Coordinate creative asset intake, delivery, and trafficking across channels (linear TV, radio, OTT, online video, social, digital audio).
• Enter and validate campaign taxonomy and messaging inputs within grids and planning documents.
• Track campaign deliverables and deadlines across national, regional, and local media activity.
• Gather media spend and campaign details for reporting and assist with invoicing and billing discrepancies.

Skills

Attention to detail

Organizational skills

Communication

Team collaboration

Excel

PowerPoint

Budget basics

Quantitative skills

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Excel

PowerPoint

Job description

IRB USA Inspire Resources is seeking a Specialist, Media Strategy & Planning to support paid media planning, activation, and financial stewardship for the SONIC brand. You will coordinate asset delivery, maintain budgets, and assist with reporting, ensuring campaigns launch on schedule.

You will collaborate with internal teams and agencies to ensure accurate execution, track invoicing, and contribute to the Consolidated Marketing Calendar and forecasting processes.