Paid Media Strategy Leader (LATAM, Remote)

Remote Talent LATAM; United States; Remote; USD 51,000 - 61,000; Full time

Benefits offered by this job

10 days PTO

Holidays observed

Remote-friendly team

Job summary

Remote Talent LATAM is seeking a strategic Head of Paid Media to lead the paid media department for a U.S.-focused client portfolio. You will drive campaign performance, mentor the team, and optimize processes in a fast-paced agency environment.

This leadership role requires extensive hands-on experience with Google Ads, strong English communication, and native Spanish fluency, with a track record of growing profitability through data-driven decisions and innovative advertising tactics.

Qualifications

• 8+ years in marketing, media strategy, paid media, or performance marketing.
• 3+ years leading paid media teams.
• Proven agency experience managing multiple client accounts.
• Strong Google Ads experience with ownership of campaign performance across a large client portfolio.
• Analytical, strategic thinking and problem-solving with data-driven recommendations.
• Comfortable in client-facing meetings, including emergencies.
• Hands-on with AI tools to build dashboards and improve workflows.
• Excellent English communication; native Spanish proficiency.

Responsibilities

• Develop and oversee paid media strategies across a diverse client portfolio with a strong Google Ads focus.
• Lead, mentor, and develop paid media professionals through performance reviews, coaching, and training.
• Monitor campaign performance, budgets, and billing accuracy; identify opportunities to improve efficiency and profitability.
• Translate performance data into actionable insights and client reporting.
• Test new advertising platforms, formats, and tactics including AI-driven opportunities.
• Evaluate competitors and market trends to identify opportunities for clients and the agency.
• Improve departmental workflows, processes, and playbooks to increase consistency and team performance.

Skills

Paid media strategy

Team leadership

Google Ads

Agency experience

Analytics & reporting

Client communication

Spanish

English

Job description

Remote Talent LATAM is seeking a strategic Head of Paid Media to lead the paid media department for a U.S.-focused client portfolio. You will drive campaign performance, mentor the team, and optimize processes in a fast-paced agency environment.

This leadership role requires extensive hands-on experience with Google Ads, strong English communication, and native Spanish fluency, with a track record of growing profitability through data-driven decisions and innovative advertising tactics.