Remote Paid Search Strategist

Hire Latam LLC; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

HireLatam is a premier recruitment partner placing top Latin American talent in independent contractor roles for US companies. We connect clients with data-driven digital talent and provide ongoing guidance.

This remote Paid Search Strategist role demands ownership of end-to-end PPC campaigns, GA4 analytics, and cross-functional collaboration, all while working US Eastern hours.

Qualifications

• Experience building, launching, managing, and optimizing paid search campaigns across Google Ads and Microsoft Ads.
• Proven track record driving performance against core DTC metrics (ROAS, CAC, LTV, conversion rate, online revenue).
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• Strong proficiency using GA4 and reporting software to translate campaign metrics into actionable insights.
• Excellent written and verbal English communication skills for client presentations.

Responsibilities

• Develops, launches, and manages high-impact paid search campaigns across Google Ads and Microsoft Ads tailored to DTC consumer journeys.
• Implements data-driven campaign optimizations, adjusting bids, audiences, creative assets, and budgets to maximize ROAS and LTV.
• Leverages advanced automation tools—Performance Max, SA360, DSAs—alongside manual bid strategies to maximize efficiency.
• Conducts continuous A/B testing on ad messaging, RSAs, landing pages, and audience targeting to drive growth.

Skills

Paid search expertise

DTC focus

Data-driven optimization

Analytics & reporting

Client-facing communication

Cross-functional collaboration

US ET hours

Remote work setup

Tools

GA4

Looker Studio

SA360

Google Ads

Microsoft Ads

Job description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Paid Search Strategist

Location: Remote from Latin America

Position Type: Full-time

Schedule: Monday – Friday, 9:00 AM – 6:00 PM US Eastern Time / ET, including a lunch break

About the Client

Our Client is an industry-leading, omni-channel digital commerce agency managing over $2.5B in client revenue and $500M+ in digital ad spend across 250+ brand partners. Built to solve market fragmentation for high-growth Direct-to-Consumer (DTC) brands, our client unites media buying, data analytics, creative strategy, and e-commerce operations. Operating with a high-performance, data-driven, and client-centric culture, our client empowers brands to scale measurably across search, retail media, social, and owned digital channels.

Job Overview

Our Client is seeking a data-driven, client-facing Paid Search Strategist to take full ownership of end-to-end Pay-Per-Click (PPC) media operations across a portfolio of DTC client accounts. Functioning as both a technical media buyer and strategic account expert, this professional will build, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, leverage advanced automation (Performance Max, Smart Bidding, SA360), analyze performance metrics (GA4, Looker Studio), and lead strategic communications to maximize ROAS, customer acquisition, and scalable brand revenue.

Key Responsibilities

• Develops, launches, and manages high-impact paid search campaigns across Google Ads and Microsoft Ads tailored to DTC consumer journeys.
• Implements data-driven campaign optimizations, adjusting keyword bids, audience segments, creative assets, and budget allocations to maximize ROAS, CAC, and LTV.
• Leverages advanced search automation tools—including Performance Max, AI-driven Smart Bidding, SA360, and DSAs—alongside manual bid strategies to maximize efficiency.
• Conducts continuous A/B testing on ad messaging, responsive search ads (RSAs), landing pages, and audience targeting to generate incremental growth.

Analytics, Attribution & Media Budget Forecasting

• Prepares, analyzes, and presents client-facing performance reports utilizing Google Analytics (GA4), Looker Studio, and multi-touch attribution platforms.
• Monitors daily budget pacing, spend allocation, and account profitability across multiple DTC brands to prevent overspending and catch performance gaps early.
• Forecasts monthly and quarterly media spend based on historical performance data, retail seasonality, and aggressive growth targets.
• Leverages first-party data integrations (CDP/CRM) and third-party audience segments to refine retargeting and acquisition campaigns.

Client Strategy, Cross-Functional Collaboration & Creative Innovation

• Serves as the primary Paid Search Subject Matter Expert on client strategy calls, presenting performance reports, strategic shifts, and growth ideas.
• Partners cross-functionally with Client Services, Paid Social, Lifecycle Marketing (Email/SMS), CRO, and Web Development teams to ensure holistic brand alignment.
• Writes, tests, and iterates compelling ad copy optimized for DTC buyer psychology, coordinating with creative teams to deploy high-converting visual and video assets.
• Educates internal teams and external client stakeholders on emerging search engine marketing (SEM) trends, platform algorithm updates, and media buying innovations.

Qualifications, Skills, and Key Competencies

Required Qualifications

• Paid Search & SEM Expertise: Proven hands-on experience building, launching, managing, and optimizing paid search campaigns across Google Ads and Microsoft Ads.
• DTC E-Commerce Focus: Demonstrated track record driving performance against core DTC metrics (ROAS, CAC, LTV, conversion rate, and online revenue growth).
• Data-Driven Media Optimization: Advanced expertise in manual and automated bid strategies, keyword management, audience targeting, budget pacing, and continuous A/B testing.
• Analytics & Reporting Proficiency: Strong proficiency using Google Analytics (GA4) and reporting software to translate complex campaign metrics into actionable strategic insights.
• Client-Facing Communication & Ownership: Excellent written and verbal English communication skills, with confidence leading client presentations, explaining performance data, and recommending strategic pivots.
• Cross-Functional Collaboration: Demonstrated ability to work smoothly with Client Services, CRO, email marketing, creative, and technical development teams.
• Schedule Alignment: Full-time availability to work standard US Eastern business hours (Monday – Friday, 9:00 AM – 6:00 PM ET).
• Remote Infrastructure: Dedicated, quiet home office, high-performance computer setup, and a stable, high-speed internet connection.

Preferred Qualifications

• Official Google Ads and Microsoft Ads Professional Certifications.
• Prior experience managing multi-account paid search strategy within an agency setting.
• Hands-on experience with Search Ads 360 (SA360), Performance Max, and advanced programmatic search platforms.
• Advanced proficiency with Looker Studio dashboard design and first-party customer data platforms (CDP/CRM).
• High-Impact Agency Role: Direct oversight of media strategies for high-growth US Consumer Packaged Goods (CPG) and DTC brands.
• Advanced Tech Stack: Work with enterprise media tools, AI-driven bidding software, and cutting-edge analytics platforms.
• 100% Remote Infrastructure: Execute multi-channel paid search operations remotely from anywhere in Latin America.