Paid Media Strategist (Remote US)

Directive; Dallas (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Paid Media Strategist to join their remote team. This exciting role involves leading multiple Paid Media accounts, developing high-performing strategies for enterprise SaaS clients, and optimizing PPC campaigns across platforms like Google Ads and Facebook. You will collaborate with a dynamic team, communicate results effectively, and drive client success through strategic decision-making. If you are passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Benefits

Comprehensive Health Plans

Mental Health Support

Gym Membership

Unlimited PTO

Paid Holidays

Birthday Off

End-of-Year Break

Parental Leave

401(k) with Match

Annual Bonus

Qualifications

• 3+ years of experience in a performance/digital marketing agency.
• Expertise in paid search and social advertising.
• Ability to analyze data with tools like Google Analytics and Excel.

Responsibilities

• Oversee and lead multiple Paid Media accounts.
• Execute and optimize PPC campaigns on platforms like Google Ads and Facebook.
• Develop quarterly strategies for clients.

Skills

Paid Search Advertising

Social Advertising

Data Analysis

PPC Principles

Client Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Join to apply for the Paid Media Strategist (Remote US) role at Directive

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, helping clients achieve their SQL targets through comprehensive digital strategies.

Role Overview

This role reports to the Associate Director and is part of the Paid Media team. You will work directly with enterprise clients, communicating results, creating strategies, and executing deliverables. This position offers experience in developing high-performing Paid strategies for enterprise SaaS businesses.

Responsibilities

1. Oversee and lead multiple Paid Media accounts.
2. Support client contacts directly.
3. Communicate weekly with vendors and operational partners.
4. Drive referrals through client relationships and networking.
5. Develop quarterly strategies for clients.
6. Create, maintain, and optimize budgets across channels.
7. Understand client positioning and value propositions.
8. Ensure lead routing accuracy in CRM.
9. Understand programmatic campaigns.
10. Manage personal productivity and utilization.
11. Collaborate with the Associate Director to meet goals.
12. Execute and optimize PPC campaigns on platforms like Google Ads, Facebook, and LinkedIn, focusing on keyword research, ad copy, and audience targeting.

Qualifications

1. 3+ years experience in a performance/digital marketing agency.
2. Experience with B2B SaaS/tech clients.
3. Expertise in paid search and social advertising (Google Ads, Facebook, LinkedIn).
4. Proficiency with advertising tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
5. Strong understanding of PPC principles.
6. Ability to analyze data with tools like Google Analytics, GA4, Excel.
7. Proven success with mid-market or enterprise accounts.
8. Ability to articulate strategy and tell stories with data.
9. Problem-solving mindset, curious and competitive.
10. Organizational skills for managing multiple projects.
11. Willingness to travel approximately once per year per client.

Success Metrics

1. Embodiment of core values in interactions.
2. Management of 5 mid-tier/enterprise accounts.
3. Achievement of department OKRs.
4. Building trust and ensuring renewals.
5. Cross-selling services.
6. Clear communication of results.
7. Strategic decision-making for accounts.

Benefits

Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, paid holidays, birthday off, end-of-year break, parental leave, 401(k) with match, annual bonus, and an annual trip to Newport Beach.

Work Environment

Remote-first with options for in-office work in Irvine, CA. Global opportunities available in Canada, UK, and Australia, with required work authorization. Must have reliable internet, a suitable workspace, and be able to operate necessary technology. Reasonable accommodations available upon request.

Additional Info

Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, age, disability, or veteran status.