Search Engine Optimization Strategist (Remote US)

Directive; Charlotte (NC); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in advertising services is seeking a Search Engine Optimization Strategist to enhance search visibility and develop content strategies for enterprise clients. This remote role involves managing client deliverables, executing SEO strategies, and collaborating with teams to achieve measurable goals. Ideal candidates will have strong foundational SEO skills and experience with tools like Screaming Frog and SEMrush. Competitive benefits and a supportive work environment are offered.

Benefits

Health Benefits

Mental Health Support

Fitness Memberships

Generous Time Off

401(k)

Bonuses

Team Retreats

Qualifications

• Deep understanding of content strategy and technical SEO.
• Experience managing client deliverables and strategies.

Responsibilities

• Develop and implement custom marketing strategies.
• Oversee strategy execution and task delegation.
• Serve as the main client contact and manage expectations.

Skills

SEO

Content Strategy

Project Management

Communication

Tools

Screaming Frog

SEMrush

GA4

Google Search Console

Excel

Job description

Search Engine Optimization Strategist (Remote US)

Join to apply for the Search Engine Optimization Strategist (Remote US) role at Directive.

At Directive, we’re looking for talented professionals who excel at crafting strategies to elevate search visibility, developing compelling content, and delivering value to audiences.

Note: This role is internally titled Content Marketing Strategist. The position involves managing client deliverables, creating custom strategies, and communicating with clients and internal teams. The role primarily handles Enterprise clients, requiring a deep understanding of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals.

Roles and Responsibilities

• Develop and implement custom marketing strategies aligned with client goals and best practices.
• Optimize strategies based on project phases, performance data, and ongoing campaigns.
• Collaborate with leadership to address challenges and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling and share of SERP.

Goal Setting

• Establish measurable goals using tools like Google Analytics, SEMrush, and Ahrefs.
• Work with leadership to review and finalize goals for clients.

Project Management

• Oversee strategy execution, task delegation, and progress tracking using Asana.
• Coordinate with content creators and designers to deliver campaigns.

Communication

• Serve as the main client contact, building trust and managing expectations.
• Maintain regular communication through Slack and meetings.
• Inform leadership about account updates and opportunities.

Reporting and Insights

• Provide regular updates, including bi-weekly meetings, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and recommend improvements.
• Execute on-page and off-page optimization strategies.
• Develop link-building campaigns to increase domain authority.

Tools

• Must-have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice-to-have: Ahrefs, STAT, BrightEdge.

Benefits and Work Environment

We offer competitive wages, health benefits, mental health support, fitness memberships, generous time off, 401(k), bonuses, and team retreats. This role is remote-first, with the option to work from our offices in Irvine, CA, or globally where permitted. Candidates must have reliable internet, a professional background, and the ability to work independently.

To request accommodations or for inquiries, contact [e-mail].

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, or background.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services