Paid Media Strategist (Remote US)

Directive; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking performance marketing agency as a Paid Media Strategist, where you'll drive impactful strategies for enterprise SaaS clients. This remote role offers a unique opportunity to lead paid media campaigns, optimize budgets, and communicate results effectively. With a focus on client relationships and strategic thinking, you'll play a crucial role in achieving client goals and surpassing departmental OKRs. Enjoy a supportive work environment with comprehensive benefits, including health support, gym memberships, and an annual trip to Newport Beach. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

Comprehensive Health Benefits

Mental Health Support

Gym Memberships

Generous Time Off

401(k) Plans

Annual Bonuses

Annual Trip to Newport Beach

Qualifications

• 3+ years in performance/digital marketing agency focusing on B2B SaaS.
• Expertise in managing paid search and social campaigns.

Responsibilities

• Lead multiple Paid Media accounts and develop quarterly strategies.
• Execute and optimize PPC campaigns to maximize ROI.

Skills

PPC Campaign Management

Data Analysis

Strategic Thinking

Problem-Solving Skills

Client Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Excel

Job description

Join to apply for the Paid Media Strategist (Remote US) role at Directive.

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We focus on Customer Generation, emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, creating comprehensive digital strategies to help clients meet their SQL targets consistently.

This role reports to the Associate Director and is a key member of the Paid Media team. The strategist will work directly with enterprise clients, communicating results, developing custom strategies, and executing paid media deliverables. This position offers experience in creating high-performing paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead multiple Paid Media accounts
• Support client contacts directly
• Communicate weekly with vendors and operational partners to ensure alignment and quality
• Drive referrals through client relationships and professional networks
• Develop quarterly strategies for clients
• Create, maintain, and optimize budgets for campaigns across channels
• Understand client positioning and value propositions
• Ensure lead routing accuracy within CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Collaborate with the Associate Director to meet goals
• Execute and optimize PPC campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

Qualifications

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Expertise in paid search and social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising platforms and tools
• Strong understanding of PPC principles and campaign optimization
• Ability to analyze data using tools like Google Analytics and Excel
• Proven success with mid-market or enterprise accounts
• Strategic thinking and storytelling with data
• Problem-solving skills, curiosity, and competitiveness
• Ability to manage multiple projects effectively
• Willingness to travel approximately once per year per client

Success Metrics

• Demonstrate core values in interactions
• Manage 5+ mid-tier and enterprise accounts effectively
• Achieve and surpass departmental OKRs
• Build trust and retain clients for renewals
• Identify cross-selling opportunities
• Communicate results clearly to clients and stakeholders
• Make strategic decisions for accounts

What We Offer

Directive provides a set living wage, comprehensive health benefits, mental health support, gym memberships, generous time off, 401(k) plans, annual bonuses, and unique perks like an annual trip to Newport Beach.

Work Environment

As a remote-first company, you can work from anywhere in the US or from our Irvine office. Global opportunities are available where authorized. The role requires reliable internet, a professional background, and the ability to work stationary for extended periods. Reasonable accommodations are available upon request.

Additional Information

We value diversity and inclusion and do not discriminate based on race, gender, age, or other protected categories. For accommodations, contact [e-mail].