Paid Media Strategist (PPC/SEM)

The Clix Group; St. Louis (MO); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

401(k) matching

PTO

Job summary

The Clix Group is seeking a talented Paid Media Strategist to lead and execute highly effective Google Ads campaigns for diverse clients. You will manage all PPC/SEM activities, from strategy and keyword research to ad creation, optimization, and performance analysis.

Office in St. Louis area with option to work remotely; we offer a competitive salary, a full range of benefits, matching 401(k), PTO, and a collaborative culture designed for growth.

Qualifications

• Bachelor's degree preferred.
• 3–5 years' PPC/SEM experience managing Google Ads campaigns for diverse clients.
• Strong knowledge of Google Ads platform, setup, optimization, and reporting.
• Analytical mindset with ability to interpret data and drive decisions.
• Proficiency with analytics/tracking tools (GA, GTM).
• Excellent keyword research, competitive analysis and trend awareness.
• Solid understanding of SEM principles and best practices.
• Attention to detail with ability to manage multiple projects.

Responsibilities

• Develop comprehensive paid strategies tailored to client goals, audience, and budget.
• Conduct keyword research and analysis to identify high-performing keywords.
• Create compelling ad copy aligned with client brand voice.
• Set up and optimize Google Ads campaigns, including ad groups, targeting, bidding, and extensions.
• Monitor performance and implement ROAS-boosting optimizations.
• Perform A/B testing and data-driven optimizations.
• Provide clients with regular performance reports and insights.
• Stay current with industry trends and algorithm updates.

Skills

PPC/SEM strategy

Google Ads proficiency

Analytical skills

Data-driven decisions

Communication

Reporting

Education

Bachelor's degree in marketing/advertising or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance.

We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns.

Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix.

Role Responsibilities:

• Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
• Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
• Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
• Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
• Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
• Conduct A/B testing and implement data-driven decisions to improve campaign performance.
• Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.

Ideal Education and Experience:

• Bachelor's degree in marketing, advertising, or a related field (preferred).
• Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
• Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
• Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
• Solid understanding of search engine marketing principles and best practices.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
• Google Ads certification is a plus.

St. Louis, MO or Little Rock, AR candidates only.