Remote Paid Media Strategist — PPC/SEM

The Clix Group; St. Louis (MO); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

401(k) matching

PTO

Job summary

The Clix Group is seeking a talented Paid Media Strategist to lead and execute highly effective Google Ads campaigns for diverse clients. You will manage all PPC/SEM activities, from strategy and keyword research to ad creation, optimization, and performance analysis.

Office in St. Louis area with option to work remotely; we offer a competitive salary, a full range of benefits, matching 401(k), PTO, and a collaborative culture designed for growth.

Qualifications

• Bachelor's degree preferred.
• 3–5 years' PPC/SEM experience managing Google Ads campaigns for diverse clients.
• Strong knowledge of Google Ads platform, setup, optimization, and reporting.
• Analytical mindset with ability to interpret data and drive decisions.
• Proficiency with analytics/tracking tools (GA, GTM).
• Excellent keyword research, competitive analysis and trend awareness.
• Solid understanding of SEM principles and best practices.
• Attention to detail with ability to manage multiple projects.

Responsibilities

• Develop comprehensive paid strategies tailored to client goals, audience, and budget.
• Conduct keyword research and analysis to identify high-performing keywords.
• Create compelling ad copy aligned with client brand voice.
• Set up and optimize Google Ads campaigns, including ad groups, targeting, bidding, and extensions.
• Monitor performance and implement ROAS-boosting optimizations.
• Perform A/B testing and data-driven optimizations.
• Provide clients with regular performance reports and insights.
• Stay current with industry trends and algorithm updates.

Skills

PPC/SEM strategy

Google Ads proficiency

Analytical skills

Data-driven decisions

Communication

Reporting

Education

Bachelor's degree in marketing/advertising or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

The Clix Group is seeking a talented Paid Media Strategist to lead and execute highly effective Google Ads campaigns for diverse clients. You will manage all PPC/SEM activities, from strategy and keyword research to ad creation, optimization, and performance analysis.

Office in St. Louis area with option to work remotely; we offer a competitive salary, a full range of benefits, matching 401(k), PTO, and a collaborative culture designed for growth.