Paid Media Strategist: Optimize & Scale Campaigns

High10 Digital; New York (NY); Hybrid; USD 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid work schedule

Health insurance (dental & vision)

12 paid holidays

Generous paid time off

Simple IRA with company matching

Ongoing training and development

Job summary

High10 Digital is seeking a Paid Media Specialist to plan, execute, optimize, and report on paid media campaigns for regional and national clients. You will work with the Director of Paid Media to manage campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.

The ideal candidate is analytical, highly organized, and comfortable managing multiple campaigns and deadlines.

Qualifications

• 2–4 years of experience supporting or managing paid digital advertising campaigns.
• Working knowledge of Google Ads and Meta Ads Manager.
• Understanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategies.
• Strong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendations.

Responsibilities

• Conduct keyword, audience, competitor, geographic, and industry research to support campaign planning.
• Assist with development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platforms.
• Stay informed about platform changes, new advertising products, industry trends, and paid media best practices.
• Assist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testing.
• Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messaging.
• Monitor campaign budgets and pacing to ensure accounts remain on track throughout the month.
• Review campaign performance regularly and complete optimizations based on established goals and KPIs.
• Complete detailed quality assurance checks before and after campaigns launch.
• Assist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parameters.
• Coordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlines.
• Communicate platform requirements, creative specifications, and campaign needs clearly to internal team members.
• Support additional paid media projects, research, audits, and business development opportunities as needed.
• Compile performance data and contribute insights for weekly, monthly, quarterly, and campaign-specific reporting.
• Identify performance trends, potential issues, and opportunities, escalating important findings to the Director of Paid Media
• Maintain accurate campaign documentation, budget trackers, reporting files, and internal task-management systems

Skills

Paid media campaigns

Google Ads

Meta Ads Manager

Analytics & reporting

Keyword research

Audience research

Campaign optimization

Cross-functional coordination

Time management

Tools

Google Analytics 4

Google Tag Manager

Data Studio

UTM parameters

Job description

High10 Digital is seeking a Paid Media Specialist to plan, execute, optimize, and report on paid media campaigns for regional and national clients. You will work with the Director of Paid Media to manage campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.

The ideal candidate is analytical, highly organized, and comfortable managing multiple campaigns and deadlines.