Paid Media Specialist

High10 Digital; Louisville (KY); Hybrid; USD 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid work

12 paid holidays

Paid time off

Health insurance

Retirement plan

Training & development

Job summary

High10 Digital is seeking a Paid Media Specialist to plan, execute, optimize, and report on paid media campaigns for regional and national clients. You'll work with the Director of Paid Media to manage campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.

The ideal candidate is analytical, highly organized, and detail-oriented, capable of handling multiple campaigns and deadlines while translating data into actionable recommendations.

Qualifications

• 2–4 years of experience in paid digital advertising
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of paid search, paid social, display, and video
• Strong analytical skills to interpret data and identify trends
• Experience with keyword research, audience research, and website analytics
• Knowledge of key metrics: impressions, CTR, CPC, conversions, ROAS
• Attention to detail and accuracy
• Excellent organizational and time-management skills
• Ability to manage multiple client accounts and deadlines
• Strong written and verbal communication

Responsibilities

• Plan and optimize paid media campaigns across multiple platforms
• Monitor budgets and pacing to keep campaigns on track
• Review performance and implement optimizations
• Set up tracking pixels and UTM parameters
• Coordinate assets with internal teams
• Ensure campaigns launch accurately and on schedule
• Prepare weekly and monthly performance reports

Skills

Paid ads management

Analytics

Keyword research

Audience research

Competitive analysis

Campaign optimization

Budget monitoring

Reporting

Communication skills

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Data Studio

Job description

High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.

High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.

About High10 Digital

High10 is a thoughtfully assembled team of marketers, communicators, creators, planners, managers and optimizers who share a singular passion for helping our clients achieve tangible, measurable and sustainable results.

We are a true full-service agency, with serious digital and social chops, storytelling prowess, website savvy and expertise across all forms of paid, owned and earned media. Need help with SEO, AIO or website UX? No problem. Need a robust multi-media brand campaign with web design and PR support? We’ve got you.

Bottom line: no matter the size or scope of a project, High10 is Very Good For Business. And with this opportunity, we might just be Very Good For Your Career as well.

Role Overview

The ideal candidate is analytical, highly organized, detail-oriented, and comfortable managing multiple campaigns and deadlines at once. You should be able to review campaign performance, identify opportunities for improvement, and translate data into clear, actionable recommendations. You will assist with everything from campaign setup and quality assurance to budget monitoring, reporting, research, and ongoing optimization.

To excel in this position, you must be willing to stay current on paid media trends, platform updates, targeting capabilities, and industry best practices. You should understand that successful paid media requires both thoughtful strategy and precise execution. This role is well suited for someone who enjoys problem-solving, working with data, learning new platforms, and helping clients achieve measurable business results.

Your goal will be to help ensure campaigns are launched accurately, optimized consistently, and aligned with each client’s objectives and key performance indicators.

Responsibilities

Research & Strategy Support

• Conduct keyword, audience, competitor, geographic, and industry research to support campaign planning
• Assist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platforms
• Stay informed about platform changes, new advertising products, industry trends, and paid media best practices
• Assist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testing

Execution

• Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messaging
• Monitor campaign budgets and pacing to ensure accounts remain on track throughout the month
• Review campaign performance regularly and complete optimizations based on established goals and KPIs
• Complete detailed quality assurance checks before and after campaigns launch
• Assist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parameters
• Coordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlines
• Communicate platform requirements, creative specifications, and campaign needs clearly to internal team members
• Support additional paid media projects, research, audits, and business development opportunities as needed

Reporting & Documentation

• Compile performance data and contribute insights for weekly, monthly, quarterly, and campaign-specific reporting
• Identify performance trends, potential issues, and opportunities, escalating important findings to the Director of Paid Media
• Maintain accurate campaign documentation, budget trackers, reporting files, and internal task-management systems

Qualifications & Skills

• 2–4 years of experience supporting or managing paid digital advertising campaigns
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategies
• Strong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendations
• Experience with keyword research, audience research, competitive analysis, and website analytics
• Understanding of key paid media metrics, including impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per conversion, and return on ad spend
• Strong attention to detail and a commitment to campaign accuracy
• Excellent organizational and time-management skills
• Ability to manage multiple client accounts, deadlines, and priorities simultaneously
• Strong written and verbal communication skills
• Ability to follow established processes while also identifying opportunities to improve them
• Willingness to ask questions, accept feedback, and continue developing paid media expertise
• Proactive, dependable, and comfortable working both independently and collaboratively

Desired Skills (Nice to Have)

• Familiarity with additional platforms such as LinkedIn Campaign Manager, Pinterest, TikTok, YouTube, or programmatic advertising is a plus
• Experience with Google Analytics 4, Google Tag Manager, Data Studio, call-tracking platforms, or reporting dashboards is a plus
• Relevant Google, Meta, or other platform certifications are preferred but not required

Compensation & Benefits

• Base salary range: $40,000–$55,000
• Hybrid work schedule
• 12 paid holidays
• Generous paid time off
• Group healthcare insurance, including dental and vision
• Simple IRA plan with company matching
• Ongoing training and professional development support

We value accountability, curiosity, proactive communication, and a willingness to step in wherever needed to help our clients and team succeed. If you are looking for a new challenge in a flexible, collaborative, and fast-paced work environment, High10 Digital may be the perfect fit for you.