Paid Media Strategist (Meta Ads)

OPOLO; Mesa (AZ); On-site; USD 70,000 - 110,000; Full time

Job summary

OPOLO in Mesa, AZ is seeking a Paid Media Strategist (Meta Ads) to plan, launch, and optimize campaigns on Facebook and Instagram to meet client growth objectives. This full-time, on-site role requires hands-on management of media strategies, budgets, and creative adjustments.

You will analyze performance metrics, translate insights into actionable tactics, and collaborate with client teams. Staying current with platform updates and industry trends is essential.

Qualifications

• Strong media planning and media strategy experience designing and managing paid campaigns on Meta platforms.
• Digital strategy and marketing skills aligning paid media with GTM and growth objectives.
• Proficiency in web analytics using Meta Ads Manager, Google Analytics, or similar tools.
• Experience with A/B testing, audience segmentation, and conversion optimization in paid social.
• Ability to translate data into clear insights, decks, and recommendations for stakeholders.
• Understanding of CPA, ROAS, CTR, and conversion rate and how to act on them.
• Strong communication and collaboration to work with cross-functional and client teams on-site.
• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience.
• Experience managing Meta Ads for B2B or growth-focused clients is highly beneficial.

Responsibilities

• Plan, launch, and optimize Meta (Facebook and Instagram) ad campaigns aligned with client growth objectives.
• Develop media strategies, set up and manage campaigns, analyze performance metrics, and adjust targeting, creative, and budgets.
• Collaborate with internal and client teams to translate research insights into paid media tactics.
• Prepare performance reports and present findings and recommendations.
• Stay current with platform updates, best practices, and industry trends to improve campaign effectiveness.

Skills

Media planning

Media strategy

Web analytics

A/B testing

Audience segmentation

Data interpretation

Communication

Collaboration

B2B marketing

Education

Bachelor's degree or equivalent

Tools

Meta Ads Manager

Google Analytics

Job description

Company Description

OPOLO is a strategic research and go-to-market intelligence studio that helps organizations identify and address their true growth bottlenecks. Over an intensive four-week diagnostic period, the team conducts deep research and analysis to clarify challenges and opportunities. The outcome is a clear, prioritized plan that guides clients through a sequenced path to growth. OPOLO focuses on delivering the strategic thinking and frameworks clients need, while enabling them to own and manage execution. This environment values rigorous analysis, practical recommendations, and close collaboration with clients.

Role Description

The Paid Media Strategist (Meta Ads) is a full-time, on-site role based in Mesa, AZ. This position is responsible for planning, launching, and optimizing Meta (Facebook and Instagram) ad campaigns that align with client growth objectives. Day-to-day tasks include developing media strategies, setting up and managing campaigns, analyzing performance metrics, and adjusting targeting, creative, and budgets to improve results. The role involves collaborating with internal and client teams to translate research insights into effective paid media tactics, preparing performance reports, and presenting findings and recommendations. The strategist is expected to stay current with platform updates, best practices, and industry trends to continuously improve campaign effectiveness.

Qualifications

• Strong media planning and media strategy skills, with experience designing and managing paid campaigns across Meta platforms.


• Digital strategy and marketing skills to connect paid media initiatives with broader go-to-market and growth objectives.


• Proficiency in web analytics, including interpreting data from tools such as Meta Ads Manager, Google Analytics, or similar platforms.


• Experience with A/B testing, audience segmentation, and conversion optimization in paid social environments.


• Ability to translate complex data into clear insights, decks, and recommendations for stakeholders.


• Solid understanding of performance metrics such as CPA, ROAS, CTR, and conversion rate, and how to act on them.


• Strong communication and collaboration skills, with the ability to work closely with cross-functional and client teams on-site.


• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.


• Previous experience managing Meta Ads for B2B or growth-focused clients is highly beneficial.