Senior Meta Ads Lead - Growth & Lead Gen

Clients Blackbox, Inc.; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

Clients Blackbox, Inc. in Washington, DC is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing.

You will manage end-to-end accounts, write direct-response copy and video scripts, and guide creative and funnel optimization. This role reports to the Associate Director of Operations and requires hands-on expertise in media buying, client communications, analytics, and automation, with a focus on lead generation for financial

Qualifications

• 5+ years hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to meet performance targets while supporting client retention.
• Strong direct-response copywriting for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and marketing automation.
• Strong communication, organization, analytical and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and lead client conversations.
• Lead Meta performance, testing, and reporting.
• Write direct-response copy and video scripts for financial services audiences.
• Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Explain performance data and make strategic recommendations to clients.
• Manage budgets, bids, and campaign structure to hit KPIs.
• Set up tracking, pixels, Calendly integrations, and lead-routing workflows.

Skills

Paid media management

Meta advertising

Direct-response copywriting

Client relationship management

Analytics

Creative testing

Tools

Calendly

Zapier

Meta Ads Manager

Job description

Clients Blackbox, Inc. in Washington, DC is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing.

You will manage end-to-end accounts, write direct-response copy and video scripts, and guide creative and funnel optimization. This role reports to the Associate Director of Operations and requires hands-on expertise in media buying, client communications, analytics, and automation, with a focus on lead generation for financial