Paid Media Strategist - Growth & Analytics (Hybrid NYC)

The Points Guy; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health Insurance Coverage (medical, RX

Life Insurance

Short/Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Parental Bonding Benefit

Job summary

The Points Guy, based in New York, seeks an experienced Paid Media Strategist to lead acquisition campaigns across Finserv and Travel sectors. You’ll optimize Google Search and Microsoft Ads, analyze performance data, and drive testing roadmaps to inform strategy and growth.

This hybrid role blends hands‑on optimization with stakeholder storytelling. Ideal candidates bring 1–3 years in paid media, strong SQL/Excel skills, and familiarity with Databricks, Fivetran, and Hightouch.

Qualifications

• 1–3 years of paid media strategy experience for high‑volume acquisition programs.
• Proficiency with Google Ads; experience with Meta Ads is a plus.
• Strong analytical mindset focused on performance marketing and growth economics.
• Ability to translate insights into strategic roadmaps and collaborate cross‑functionally.
• Advanced Excel and SQL skills; familiarity with data visualization tools.

Responsibilities

• Own and optimize paid media campaigns to drive acquisition and funnel performance at scale.
• Analyze performance data and surface actionable recommendations to improve efficiency.
• Translate data into clear insights for stakeholders and tell the performance story.
• Iterate through full‑funnel testing using A/B and multivariate tests.
• Leverage SQL, Databricks, and GTM to monitor attribution and incrementality.
• Explore emerging ad platforms while maintaining vendor relationships.
• Collaborate cross‑functionally to optimize the end‑to‑end user journey.

Skills

Paid media strategy

Google Ads & Microsoft Ads

SQL

Tools

Databricks

Hightouch

Fivetran

Google Tag Manager

Excel

Job description

The Points Guy, based in New York, seeks an experienced Paid Media Strategist to lead acquisition campaigns across Finserv and Travel sectors. You’ll optimize Google Search and Microsoft Ads, analyze performance data, and drive testing roadmaps to inform strategy and growth.

This hybrid role blends hands‑on optimization with stakeholder storytelling. Ideal candidates bring 1–3 years in paid media, strong SQL/Excel skills, and familiarity with Databricks, Fivetran, and Hightouch.