Hybrid Paid Social Strategist – Growth & Analytics

Content Creators; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health Insurance Coverage

Life Insurance

Short and Long-Term Disability

401(k) with match

Paid Parental Bonding Benefit Program

Flexible PTO

Job summary

The Points Guy, part of Red Ventures, is seeking a Paid Social Strategist to drive acquisition in Finserv and Travel. This hybrid NYC role focuses on optimizing paid social campaigns, modeling performance, and driving the end-to-end funnel with analytical rigor.

You’ll collaborate across teams, manage testing roadmaps, and use SQL/Databricks to inform strategy and insights for stakeholders.

Qualifications

• 2-3 years of paid social campaign experience.
• Experience with Meta Ads and optimization of bidding strategies.
• Experience with LinkedIn and TikTok Ads is a plus.
• Strong analytical mindset with data-driven approach to growth.
• Proficiency in Excel and SQL; comfortable with data visualization.
• Familiarity with data integration tools like Fivetran and Hightouch.

Responsibilities

• Own and optimize paid social campaigns to drive acquisition and funnel performance at scale, focused on Meta Ads.
• Analyze performance data and provide actionable recommendations to improve efficiency and profitability.
• Translate complex data into clear insights for internal stakeholders and influence outcomes.
• Iterate through full-funnel testing using A/B and multivariate testing to improve KPIs.
• Leverage tools like SQL, Databricks, LLMs, and Google Tag Manager to monitor and optimize performance and attribution.
• Collaborate with design and business teams to optimize the end-to-end user journey from impression to conversion.

Skills

Paid social

Meta Ads

SQL

Excel

Databricks

Hightouch

Google Tag Manager

Tools

Databricks

Fivetran

Hightouch

Google Tag Manager

Job description

The Points Guy, part of Red Ventures, is seeking a Paid Social Strategist to drive acquisition in Finserv and Travel. This hybrid NYC role focuses on optimizing paid social campaigns, modeling performance, and driving the end-to-end funnel with analytical rigor.

You’ll collaborate across teams, manage testing roadmaps, and use SQL/Databricks to inform strategy and insights for stakeholders.