Paid Media Strategist | Data-Driven Growth & Optimization

JCB North America; San Antonio (TX); Vor Ort; USD 65.000 - 95.000; Vollzeit

Zusammenfassung

JCB North America is seeking a detail oriented Media Strategy Specialist to support digital paid media programs for heavy equipment brands. You will manage Paid Search, Paid Social, and PMAX campaigns through Smartly.io, Google Ads, and Meta Ads Manager, driving awareness, engagement, and lead generation.

The role partners with the Media Strategy Manager and cross‑functional teams to translate strategy into high‑performing campaigns, with a strong focus on accuracy, optimization, and

Qualifikationen

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field required.
• 2–4 years of hands-on experience executing Paid Search, Paid Social, or PMAX campaigns.
• Experience with Smartly.io or similar ad automation platforms.
• Proficiency with Google Ads and Meta Ads Manager.
• Strong analytical skills with experience interpreting performance metrics and optimization insights.
• Experience working with tracking parameters (UTMs), pixels, and conversion measurement across channels.

Aufgaben

• Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
• Execute daily campaign optimizations including bid adjustments, budget pacing, creative rotation, and audience refinement.
• Set up and QA tracking parameters, UTM structures, conversion goals, and pixel configurations.
• Support creative testing frameworks in Smartly.io, including dynamic creative optimization and A/B experiments.
• Monitor performance trends and flag issues such as cost escalations and pacing inconsistencies.
• Produce weekly and monthly channel-level reports outlining results, trends, and insights.
• Maintain dashboards that provide visibility into spend, efficiency, and lead quality.

Kenntnisse

Paid media

Analytics

UTM tracking

Pixels

Google Ads

Meta Ads Manager

Smartly.io

Ausbildung

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field

Tools

Salesforce

Google Ads

Meta Ads Manager

Smartly.io

Jobbeschreibung

JCB North America is seeking a detail oriented Media Strategy Specialist to support digital paid media programs for heavy equipment brands. You will manage Paid Search, Paid Social, and PMAX campaigns through Smartly.io, Google Ads, and Meta Ads Manager, driving awareness, engagement, and lead generation.

The role partners with the Media Strategy Manager and cross‑functional teams to translate strategy into high‑performing campaigns, with a strong focus on accuracy, optimization, and