Senior Associate, Paid Media

Weber Shandwick; Washington (District of Columbia); On-site; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick’s Resolute unit is seeking a Sr. Associate, Paid Media to handle day-to-day media planning, buying and client service for assigned accounts, with emphasis on digital media management.

Expect to work in a fast-paced environment, partnering with internal teams and vendors to optimize campaigns, manage pacing and reporting, and deliver strategic media solutions across online and offline channels.

Qualifications

• Bachelor's degree; 2-4 years of paid media planning/buying experience.
• Experience planning/buying across online and offline media channels.
• Strong interpersonal and communication skills for client/vendor relationships.
• Excellent analytical skills with KPI and attribution understanding.
• Experience with Google Campaign Manager or other ad servers and programmatic DSPs.

Responsibilities

• Execute day-to-day digital and traditional media planning and buying.
• Provide client service and communication with stakeholders.
• Support in campaign pacing, billing processes, and reporting.
• Develop media plan recommendations aligned to client objectives.
• Collaborate with Creative team to ensure ad delivery meets specs.

Skills

Paid media planning

Client communication

Analytical skills

Digital advertising

Team collaboration

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

DSP platforms

Social Ads Managers

Google Analytics

Job description

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Company

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Roles and Responsibilities

The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.

Media Planning And Buying

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
• Works directly in social platforms to execute, manage, and optimize campaigns.
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
• Manages campaign execution from start to finish in partnership with account lead
• Supports the needs of direct manager and supporting media team members

External Relationship Management

• Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager.
• Participates in internal and external client meetings and presentations as needed
• Works closely with vendors to develop productive working relationships that drive results for clients
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Salary range: $59,000 - $65,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers

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Salary range: $59,000 - $65,000 USD