Paid Media Specialists

Silicon Beach Digital Agency; Media (Delaware County); On-site; USD 70,000 - 95,000; Full time

Job summary

Silicon Beach Digital Agency in Venice, CA is seeking a highly skilled Paid Media Specialist to manage and optimize paid campaigns across search, display, and social channels for B2C clients. You will develop strategies, create campaigns on Google Ads and Meta Ads, and collaborate with the creative and analytics teams to align with client goals.

The role requires strong analytical abilities, experience with A/B testing, landing page optimization, and clear reporting of performance to clients.

Qualifications

• Bachelor's degree in marketing, advertising, or related field.
• Proven experience managing paid digital marketing campaigns across search, display and social.
• Proficient with Google Ads and Meta Ads platforms.

Responsibilities

• Develop and implement paid digital marketing campaigns for clients.
• Conduct keyword research, ad copy creation, and landing page optimization.
• Analyze data, run A/B tests, adjust bids and budgets to improve performance.
• Prepare regular performance reports and share insights with clients.

Skills

Paid media management

Digital advertising

Analytical skills

Education

Bachelor's degree in marketing/advertising

Tools

Google Ads

Meta Ads

Job description

Silicon Beach Digital Agency, a leading performance marketing agency based in Venice, CA, is seeking a highly skilled and motivated Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for managing and optimizing paid digital marketing campaigns, including paid search, display, and social advertising strategies, for our B2C clients. This is an exciting opportunity to work in a fast-paced, dynamic environment and contribute to the success of our client's digital marketing efforts.

Responsibilities

• Develop and implement paid digital marketing campaigns:
• Conduct research and gather insights to develop effective paid media strategies.
• Create and manage paid search, display, and social advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant platforms.
• Collaborate with the internal team to align campaigns with overall marketing objectives and client requirements.
• Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.

Monitor And Optimize Campaign Performance

• Analyze campaign data and performance metrics to identify areas for improvement.
• Conduct A/B testing of ad creatives, targeting, and landing pages to enhance campaign effectiveness.
• Adjust bids, budgets, and targeting settings to achieve campaign goals.
• Stay up-to-date with industry trends, best practices, and new advertising platforms to implement innovative strategies.

Provide Insightful Reporting And Analysis

• Prepare regular reports on campaign performance, highlighting key metrics and actionable insights.
• Communicate campaign results to clients and internal stakeholders, offering recommendations for improvement.
• Utilize data visualization tools to present data in a clear and compelling manner.
• Collaborate with internal teams:
  • Work closely with the creative team to develop engaging ad creatives that align with campaign objectives.
  • Collaborate with the analytics team to track and measure campaign success, using data-driven insights to drive decision-making.
  • Coordinate with account managers and client servicing teams to ensure client satisfaction and achieve campaign objectives.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• Proven experience managing paid digital marketing campaigns, including paid search, display, and social advertising.
• Proficient in using digital advertising platforms such as Google Ads, Meta Ads, and other relevant platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Knowledge of A/B testing methodologies and campaign optimization techniques.
• Familiarity with web analytics tools (e.g., Google Analytics, GA4) and data visualization tools.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• A passion for digital marketing and staying up-to-date with industry trends.

If you are a results-oriented individual with a passion for paid media and a desire to drive the success of B2C businesses, we would love to hear from you. Join our team at Silicon Beach Digital Agency and contribute to our client's digital marketing success.