Paid Media Specialist (Part-Time, Contract)

Ledgent Technology; Denver (CO); Hybride; USD 62 000 - 76 000; Temps partiel

Avantages offerts par ce poste

Ambassador program

Benefits package

Comprehensive health/dental/vision

Résumé du poste

Ledgent Technology is seeking an experienced Paid Media Specialist to drive customer acquisition and growth for B2C and B2B audiences. You will build, optimize, and scale performance marketing campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, Reddit, and YouTube.

The role emphasizes full-funnel paid media strategy, rigorous performance analysis, and data-driven recommendations. This hybrid, part-time, 10–20 hours/week contract offers a long-term opportunity with a strong benefits

Qualifications

• Proven success managing paid media campaigns across multiple platforms.
• Strong experience with Google Analytics and performance reporting.
• Experience managing annual advertising budgets of $750K+.

Responsabilités

• Develop & Launch Campaigns: Recommend channel mix, audience targeting, budget allocation; Build and launch campaigns across platforms; Advise on ad formats; Create and manage testing strategies; Guide tracking implementation.
• Optimize Performance: Monitor campaign performance and budget pacing; Continuously optimize campaigns for acquisition costs, lead quality and ROI; Adjust bidding strategies and assets; Scale successful initiatives.
• Analyze & Report: Deliver regular performance reports with actionable insights; Connect data to analytics reporting; Translate metrics into business recommendations; Stay updated on platform changes.

Connaissances

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Snapchat Ads

Reddit Ads

YouTube Advertising

Google Analytics

Annual budget management

Data-driven decision making

Communication

Outils

Google Tag Manager

Facebook Pixel

Conversions API

Google Enhanced Conversions

Description du poste

Salary: USD45 - USD55 per hour

Schedule: Hybrid (1 day per month onsite)
Hours: Part-Time, 10-20 hours per week
Type: Long Term Contract (1+ year)

Hourly Rate: $45 - $55/hour (W2 only)

• We are unable to partner with third-party vendors or engage in Corp-to-Corp (C2C) arrangements.


• Candidates must be legally authorized to work in the United States. Unfortunately, visa sponsorship, transfers, or employment-based immigration support are not available for this position at this time.

About the Opportunity

We're looking for an experienced Paid Media Specialist to help drive customer acquisition and growth across both B2C and B2B audiences. This is an excellent opportunity for a hands‑on digital advertising professional who enjoys building, optimizing, and scaling performance marketing campaigns across multiple channels.

You’ll play a key role in developing full‑funnel paid media strategies, managing campaign execution, analyzing performance data, and identifying opportunities to improve results. The ideal candidate is highly analytical, data‑driven, and comfortable making strategic recommendations based on campaign performance.

What You’ll Do

Develop & Launch Campaigns

• Recommend channel mix, audience targeting, and budget allocation.


• Build and launch campaigns across multiple advertising platforms.


• Advise on channel‑specific creative best practices and ad formats.


• Create and manage testing strategies for audiences, bidding, messaging, and creative.


• Provide guidance on tracking implementation and conversion measurement.

Optimize Performance

• Monitor campaign performance and budget pacing.


• Continuously optimize campaigns to improve acquisition costs, lead quality, and overall ROI.


• Recommend adjustments to bidding strategies, creative assets, landing pages, and channel investments.


• Identify opportunities to scale successful initiatives and improve underperforming campaigns.

Analyze & Report

• Deliver regular performance reports with actionable insights and recommendations.


• Connect platform performance data with analytics reporting to measure business impact.


• Translate campaign metrics into clear business recommendations.


• Stay current on platform updates, industry trends, and emerging advertising opportunities.

What We’re Looking For

Required Experience

• Proven success managing paid media campaigns across multiple platforms, including:


• Google Ads


• Meta Ads


• LinkedIn Ads


• TikTok Ads


• Snapchat Ads


• Reddit Ads


• YouTube Advertising


• Strong experience with Google Analytics and performance reporting.


• Experience managing annual advertising budgets of $750K+.


• Ability to analyze data, identify trends, and make strategic recommendations.


• Strong written and verbal communication skills with the ability to present performance insights to stakeholders.

Preferred Qualifications

• Experience with Google Tag Manager and pixel implementation.


• Knowledge of conversion tracking, attribution modeling, and measurement frameworks.


• Experience with Meta Conversions API (CAPI), Google Enhanced Conversions, and other modern attribution solutions.


• Familiarity with both B2C and B2B customer acquisition strategies.

What Success Looks Like

• Launching and optimizing high‑performing campaigns across multiple channels.


• Improving customer acquisition and campaign efficiency through data‑driven decision‑making.


• Providing clear, actionable reporting that influences marketing strategy.


• Staying ahead of industry changes and proactively identifying new growth opportunities.

If you're passionate about performance marketing, enjoy working independently, and have a track record of delivering measurable results, we'd love to hear from you.

At Ledgent Technology/Roth Staffing, we prioritize our contractors, whom we proudly call Ambassadors. Our commitment to you is demonstrated through a comprehensive benefits program that stands out in the temporary staffing industry. We annually review and update our vendor relationships to ensure we provide the most cost‑effective benefits options. Our Ambassadors are eligible for a wide range of benefits, including:

• Basic and enhanced hospital indemnity plans


• Dental and vision coverage


• Accident and critical illness plans


• Term life insurance


• Short‑term disability plan


• Training and coaching


• Specialized recognition programs